Following thru on Why Your Business Needs Explainer Videos, here are the top 4 reasons why explainer videos work wonders for your business.
1. Higher Visitor to Customer Conversion
Simply attracting visitors to your website isn’t enough, you need to entice them to stay. InternetRetailer.com, a global leader in eCommerce resource house, suggests that 85% of people surfing the internet are more likely to buy a product or service if there is an explainer video.
2. Strong Buyer Attachment
Customers buy for emotional reasons. If they feel the product will satisfy their need, they’ll buy it. And it’s not easy to create an emotion with words. Using an explainer video for your business can create a factor called pattern interruption as it focuses their attention on something that they did not expect. Not to mention that 65% of people are visual learners according to research sites Pearson. Around half of the brain uses visual processing and it takes only milliseconds for a person to process and understand a visual scene. These studies show that by adding an explainer video to your business page, you can easily establish a strong buyer attachment to your brand.
3. Brand Walk Thru
Explainer videos give your visitors a chance to walk through your brand and learn so much in seconds; kind of like having a tour at your company or walking in a physical store while having sales representative explain the product.
4. Content Promotion
Animated explainer videos are all over the internet, and can be shared across different social media channels like Youtube, Vimeo, Facebook, Google+ and Twitter. It’s so much easier to share explainer video content because you can easily embed it to your site, and attract the viewing audience with just a press of the play button. Successful companies like Entrepreneur.com use explainer videos as part of their content.
Explainer videos simply help you get the most out of the time people are on your website. So take advantage of that and start using an explainer video to convert leads to clients!