In a fast-paced world where people don’t have the time or energy to even move their eyeballs across a page to read, animated videos are justifiably taking over the internet. Consequently, animated videos have become the go-to solution for boosting sales and reaching new markets. Here are 6 ways animated videos can help your brand sell more:
- Generate More Sales
Nothing could get customers more fed up than feeling lost or confused. A visitor to your website is more likely to purchase your product or service if there is a video explaining what it is or how it works, instead of getting lost in long, written instructions. According to Unbounce, if a video is included on your landing page, conversion rate is likely to increase by 80%.
- Generate Buzz
Making some noise will undoubtedly get attention. And stats have shown that more than 70% of people surfing online will watch a video at some point; this is a huge potential for audience! A video can help you take advantage of this massive potential, brand your company or product, explain what you do or sell and make an impact. If it is a fun or interesting explainer video, then it is much more likely to be shared and create buzz online.
- Show Your Brand’s Personality
Explainer videos are an excellent way to get across your brand’s personality and feel, so that it becomes easy to relate to. A well-executed explainer video will take away any negative pre-conceived ideas that people may have about your brand and replace them with your take on it, which will positively affect your brand on the long term.
- Efficiently Deliver Your Message
We are all essentially children and thus learn far more quickly with visual content. Explainer videos are the ideal vehicle to overcome short attention spans and get your brand through people’s minds. Make the video engaging, memorable and short. Scientific research evidenced that people recall more than half of the information given if it is in video as opposed to reading an article. So, you would have been able to remember more of this article if it had been a video.
- Cement Your Brand
A great explainer video can create a solid brand identity for your company for much less financial outlay than a paid ad either in a newspaper or magazine. You’re not limited by size or restrictions; they can be as creative as you want. They can express what you want to say about your product or service in a fantastic way to share your message visually without losing people’s attention. Let your marketing team get creative and brainstorm about the product before coming up with the ideal explainer video for your company.
- Rank better with Google
Websites with written content only do not do well on Google’s search rankings according to Spork Marketing. You need diverse content to retain customers and attract potential ones. Plus, videos are more interactive than images and text. Video integration affects ranking as it’s a healthy indicator that your website is using quality content. This transfers to search engines that you are posting relevant, rich content to the search requests they receive.
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