Explainer videos continue to gain popularity as one of the most relied upon messaging channels today. They are short, easy to understand, straight to the point, and shareable. Brands use explainer videos in awareness campaigns and new products launches, among others; an explainer video can also serve as a company’s elevator pitch, in video form.
If you are still thinking about how explainer videos can help, here are reasons to convince you:
- Drive Conversion Rates
According to a recent survey, 85 percent of people are more likely to buy a product once they see an accompanying explainer video. Since most people rely on internet shopping, an explainer video proves helpful in making people actually buy your product. A video that shows how a product works and how it can benefit its users; it is internet shopping’s version of trying on clothes before you buy them.
- Generate Buzz
According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year. It just goes to show that having no video content is becoming a no-no for brands. Creating an explainer video would show your brand’s personality and guarantee it makes a lasting impact—videos that stay with the audience are the ones that are mostly shared and create buzz.
- Go Viral
You can hit the jackpot and release a video loved by many and shared by many. Sure, not everyone strives for their videos to go viral, especially if they are targeting other results, such as conversion and sales. And nobody can predict whether a video will go viral or not. But even if going viral is not your top priority, it will be wise to have in your hands a video that has the potential to make it. Most videos that have gone viral have one thing in common: they hit the spot. They always have an emotional bite: it can be insanely funny, or poignantly nostalgic, or emotionally incisive. And if your brands’ explainer video left that kind of impact, then you are guaranteed brand recall.
- Efficiently Deliver Your Message
People are visual learners, and at the same time, they have a very short attention span. This is why we usually veer away from lengthy internet articles and gravitate towards content that can be quickly consumed. Explainer videos address this. They are crafted to be short, engaging, and direct to the point. And the best ones are designed to help people retain information better. A research by Wharton revealed that people retain 50 percent of the information given to them if delivered in video form—even science is telling you that you need explainer videos.
- Show Your Personality
Explainer videos are a good way to show your brand’s personality, and to make it relatable to people. People are also interested in knowing what your brand is really about, and they give importance on whether you share their values with them or not. People usually have their pre-conceived notion of what your brand is about, and an explainer video is an effective way to manage this. If your brand is being talked about in a positive tone, you can use an explainer video to strengthen this good reputation you are building. On the flipside, explainer videos are a good tool to address issues or rumors. And like how we tell each other, just be yourself. Let your good traits shine in your video.