What changes do you want to see in your business? If you want to see it grow exponentially, then one of the most important things you can do in 2023 is to invest in explainer video animation services.
These services can help take your business to the next level by providing engaging and informative videos that explain your products or services, convert leads into customers, and ultimately increase your revenue. Luckily for you, this article will discuss what animated explainer videos are, and the different services you could get from a video production agency. So let’s get started!
What Are Animated Explainer Videos?
Animated explainer videos are short videos that are used to explain a product or service through animation. They are an effective tool for businesses to spread awareness of what they’re offering, as well as engage with potential customers. Essentially, these videos use visuals, animations, music, and narration to explain a concept in a clear and concise way. There are three main types of animated explainer videos: whiteboard animation, 2D animation, and 3D animation.
Whiteboard animation is a type of animation that uses a whiteboard as a canvas. The artist draws the illustrations on the whiteboard and then records them as they are drawn. This type of animation is very simple and easy to understand. If you’re not sure how to make a whiteboard animation explainer video, we can help you out! Contact us now to get started.
2D animation is the most common type of animation. It uses illustrated characters and backgrounds to create a story or explain a concept. 2D animation can be very effective in telling a story or explaining a process.
3D animation is the most complex type of animation. It uses realistic graphics and motion to create an immersive experience. 3D animation can be used to create powerful visual effects and communicate complex ideas in an understandable way.
Now that you know what animated explainer videos are, let’s take a look at the components they need to be built around:
- Script: The script of an animated explainer video acts as the foundation for the entire production. It should contain a clear and concise explanation of your product or service, and it should be written in a language that is easy to understand. Additionally, it should touch upon the unique features of your business that make it stand out from its competitors.
- Animation: Animations are an essential part of explainer videos as they make the video more interesting and appealing to watch. Animations can range from simple icons or characters to complex 3D models, and they should be used efficiently in order to convey your message effectively.
- Voice-over: A voice-over adds a professional touch to explainer videos and helps keep everyone engaged. It should be recorded in a friendly, conversational tone that resonates with your target audience. Most importantly, it should be charismatic and clear!
- Music: The right kind of music can add an entirely new dimension to your explainer video and help you create an emotional connection with viewers. The music should be chosen carefully and it should be in sync with the message of your explainer video.
By using an effective combination of these components, businesses can create powerful animated explainer videos that will help them engage with more potential customers. These videos are a great way to communicate complex topics and to ensure that everyone understands what your business is all about. They can also be used to generate leads, increase conversions and improve customer retention.
Why Does Your Business Need Animated Explainer Videos?
Businesses of all sizes benefit from using animated explainer videos. As mentioned earlier, they’re effective in conveying a message, creating an emotional connection with viewers, and ultimately helping to increase conversions.
Here are some of the reasons why your business absolutely needs animated explainer videos:
- It’s 2023 and Video Marketing Is Taking Over
As we approach the start of 2023, it is becoming increasingly evident that businesses need to ensure they are up-to-date on the latest trends in marketing. In particular, video content marketing is taking off and looks set to be one of the most important strategies for businesses looking to stand out from their competitors. Here are a few statistics that you need to take into consideration:
According to Explain Ninja,
1- In 2021, 88% of people said they’d like to see more video content from brands in 2022.
2- Almost 61% of companies said video content is an important part of their marketing campaigns.
3- The expected time that an average person would spend watching online videos in 2022 was 100 minutes.
Do you see why incorporating videos into your marketing strategy is a must and not just something you might consider? It’s almost certain that the numbers mentioned above will increase in 2023. So, what are you waiting for?
- Reach A Wide Audience
Animated explainer videos enable businesses to reach a large audience quickly and effectively, regardless of the size or scope of their target market. The combination of visuals and audio makes them highly engaging and helps capture attention more easily than just text-based content alone.
- Simplify Complex Topics
Explainer videos can be used to simplify complex topics by breaking them down into more digestible chunks that are easier for viewers to understand. By using visuals and concise language, businesses can better explain their core message in a way that’s both entertaining and educational.
- Explain A Product/Service
Animated explainer videos are an excellent way to explain the features and benefits of a product or service. They make it easier for viewers to visualize the offering and provide greater clarity on how it works. This helps build trust with potential customers, which increases the chances of making a sale.
- Stand Out from the Crowd
Animated explainer videos enable businesses to stand out from competitors by providing unique content that resonates with viewers. This can help them differentiate themselves in the marketplace and gain an edge over competitors who do not use this type of visual content.
- Increase Traffic
Explainer videos are highly shareable, making them ideal for businesses that want to drive more traffic to their website or social media channels. They can also be used in email campaigns and other promotional materials to generate interest and draw people in. If you post an unforgettable video, people will find it worth sharing. Who knows? You might find your animated explainer video going viral overnight!
- Generate Leads
Explainer videos are a great way to generate leads by offering viewers something of value (i.e., an educational video). This helps build trust with potential customers, which increases the chances of turning them into paying customers.
- Improve SEO Rankings
Explainer videos can help improve search engine rankings as they’re optimized for both desktop and mobile devices and often appear in the top results of Google searches. This is especially useful for businesses that rely on organic search traffic to generate leads and sales.
- Enhance Brand Image
Want to showcase your brand personality and values in an entertaining way? Animated explainer videos are the way to go. They’re a great way to create an emotional connection with viewers, which helps build trust and loyalty over time.
Which Explainer Video Animation Services Do You Need in 2023?
Now that you know how important these videos are to your business, you might be considering creating your own—this could be all by yourself, or by hiring a video production agency. If you want to go the easy way, then the latter would be the optimal option for you, especially if you’re an entrepreneur who has limited time and would rather focus their efforts on something more important, like other executive aspects of your business or even your family. Whether you decide on hiring an agency or not, here are some of the explainer video animation services that you should be getting in 2023:
Scriptwriting
When it comes to creating animated explainer videos, production companies provide scriptwriting services that can bring your story to life. The right script can engage viewers and communicate your message in a clear and concise way. By working with a professional scriptwriter, you can ensure that your video will be well-received and will achieve your desired results. In addition, a good script can make the production process smoother and more efficient, saving you time and money in the long run. Whether you’re looking to promote a product or service, or simply explain a complex concept, production companies with scriptwriting experience can help you create an animated explainer video that gets the job done.
Voice-over Services
Production companies that create animated explainer videos typically also provide voice-over services. This involves hiring a narrator to record the audio for the video. The narrator will read the script and record their performance in a studio. The audio is then synced with the animation. The process of creating an animated explainer video is often collaborative, and the production company will often work closely with the client to ensure that the final product meets their expectations, so make sure the company you’re working with does that. The voice-over is an important part of the explainer video and can help to engage viewers and bring the story to life.
Storyboard and Animatics Creation
A storyboard is a series of drawings that outline the key scenes in an animated video. Production companies use storyboards to plan the flow of the action and to determine which animations will be used in each scene. Once the storyboard is complete, the production company will create an animatic, which is a moving version of the storyboard that includes sound effects and music. The animatic is used to fine-tune the timing of the animations and to make sure that everything flows smoothly. Creating a high-quality animated explainer video requires a lot of planning and attention to detail, but the results are well worth it. Storyboards and animatics help to ensure that the final video is engaging and instructional, two essential qualities for any explainer video.
2D or 3D Modeling
Make sure that the company you’re collaborating with provides 2D and 3D modeling services. The decision of which services to use will depend on the specific requirements of the project. For example, if your company wants to create an animated character that will be used in a number of different videos, they may opt to use 3D modeling. This will allow them to create a more realistic and lifelike character. On the other hand, if another company wants to create a simpler video that uses basic shapes and colors, they may opt for 2D animation. In either case, the production company must work with the client to ensure that the final product meets their expectations.
Sound Design and Music Composition
You might not think that sound design and music composition are essential parts of creating an animated explainer video, but they can actually be the difference between a video that’s forgettable and one that’s truly engaging. A good sound designer will work to create a sonic landscape that complements the visuals and helps to tell the story, while a composer can add an emotional depth to the video with their music. By working with a production company that offers these services, you can be sure that your explainer video will be one that your audience remembers.
Effectively Communicate with Clients
For a production company, maintaining communication with a client is key during the process of creating an animated explainer video. The company should keep the client updated on the status of the project, and should be open to feedback and suggestions. After the video is completed, the company should follow up with the client to ensure that they are satisfied with the final product. If not, the company should be willing to make edits as necessary. By staying in close contact with their clients and being receptive to feedback, a production company can ensure that they create a high-quality product that meets the needs of their clients.
Final Thoughts
There you have it! If you still think that using animated explainer videos in 2023 is not worth it, think again! We hope you now have a better understanding of what goes into making these videos, how they can help promote your business, and what services you should be getting from a video production company if you opt for that option to create your videos—which you definitely should! If you’re ready to get started on creating animated explainer videos for your company and incorporating them into your marketing strategy effectively, be sure to contact us. Our team of experienced professionals will work with you every step of the way to create a video that not only looks great but also effectively communicates your message to your audience.
