What if we told you that there is a better way to communicate your thoughts to both your target audience and the people who make up your company at the same time?
If you have read the title at the top of the page, then you might already know what we are referring to: 2D animated corporate explainer video services! The incorporation of 2D animation explainer videos into the corporate world is nothing short of a dream come true, which is why this blog post is dedicated to them.
What Is an Explainer Video Service?
A 2D animation explainer video company is in charge of translating your communication catastrophes into casual corporate conversations between all the parties involved to facilitate the process of conveying information in the most convenient and engaging way.
This being said, a 2D animated corporate explainer video service is a fancy way of saying explainer video production, a process that keeps you and your company at the heart of any and all steps of creating the video message you seek.
Our favorite thing about corporate explainer videos is their adaptability and malleability – a single idea can give birth to 2, 3, or even 5 videos when your collaboration is with a strong explainer video service provider.
Don’t know whom to look for? We’ve got your back; follow the links to find out our selection of the best 2D animated corporate explainer video service providers in the United States, Canada, and Europe!
2D Animated Explainer Video Benefits
We keep saying that people today no longer find pleasure in sifting through mounds of textual information, which is why we will jump right in. The only thing worth saying before detailing the advantages that 2D animated explainer videos will offer your company is that they are plenty.
Grab and retain attention
There is a rationale behind why animation is so popular with children; it can capture and retain their focus, which is no simple task. However, animations are not solely for children.
We live in an era where people’s attention spans are increasingly diminishing, which means that it has become quite difficult to keep audiences interested in what we have to say. 2D character animation explainer videos are the medicine you have been searching for.
2D animated explainer videos are typically between 30 to 90 seconds long – which is the current average attention span duration – and are very eye-catching. The motion stimulates the eyes and tends to make the material enjoyable to watch, irrespective of who the viewers are.
Enhance marketing and sales
Consumers today have grown more tech savvy, and are thus aware of the existence of ad blockers, for example. Many have also been turning off traceability or simply skipping push ads anytime they’re confronted with them. The solution? Investing in engaging 2D animated explainer video content!
Recent studies have shown that people favor video content over other sorts of multimedia, which explains the rising popularity of social media platforms or features like TikTok or Instagram Reels. Corporations can capitalize on this and turn their heads in the direction of animated corporate explainer videos!
The latter’s capacity to effectively captivate a viewer also implies that your corporation’s search engine optimization (SEO) will improve as a result of additional traffic to those videos. Because search engines love videos, ones that generate the most activity will become more exposed online, attracting more people to your site and thus effortlessly working in favor of your marketing initiatives and sales.
Save a business money and time
With digital marketing agencies pricing their services at an average of 2,000 to 12,000 USD a month for at least 6 to 12 months, investing in marketing can be quite costly. However, you pay for a 2D animated corporate explainer video service once and can use it for as long as you need!
With animated video production costs averaging at 4,000 USD for a 60-second video whose lifetime value is a minimum of 6 months, both time and money can be saved. It is also important to highlight the fact that you can distribute your corporate video on any and all digital platforms, whether your website, social media channels, or even in your email marketing campaigns!
Some other advantages of using 2D animated corporate explainer video services include but are not limited to:
- Boost return on investment (ROI)
- Facilitate communications (internal and external)
- Can be easily shared
2D Animated Corporate Explainer Video Service
As an animated explainer video company that has been in business for more than a decade, we have developed quite a rich understanding of the shifting corporate needs.
2D animated corporate explainer video services are of many styles, the most popular of which are animated explainer, motion graphic, infographic, and whiteboard animated corporate explainer videos, to name but a few.
Which 2D Animated Explainer Video Style Should You Use?
As is the case with most things in life, the devil is in the details. Even though they might appear to be the same from a distance, each style of 2D animation explainer video serves its own purpose.
Explainer Animated Corporate Videos
Animated corporate explainer videos are excellent for explaining the story of a company. This type of 2D animation explainer video often focuses on communicating brand-related narratives such as the company’s history, a corporate rebranding, the opening of a new office, how the organization operates, or other comparable themes.
Creating captivating animated corporate explainer videos will help your organization establish its identity, and this 2D animated corporate explainer video service is exemplary. Here’s an example:
Embed: https://youtu.be/rDaqKbZqeVI
Motion Graphic Animated Corporate Videos
Motion graphic corporate explainer videos are an excellent choice for making any type of video about the features of your product or service or for conveying your brand’s narrative. The fact of the matter is that motion graphic explainer videos can be used to create virtually any type of marketing message seeing as they are an exceptional style for countering complicated concepts.
This is because the focus of said 2D animated corporate explainer video service is frequently on techniques and principles, with an emphasis on factual information, insights, graphics, and typography, as opposed to how 2D character animation explainer videos are built. Here’s an example:
Embed: https://youtu.be/1PvE7T_08SI
Infographic Animated Corporate Videos
An infographic animated corporate video may indeed be a valuable tool for your enterprise in explaining complicated ideas, products, and services to your target audience and your organization’s leaders and team alike. This is due to the fact that this 2D animated corporate explainer video service is an informative blend of audio and graphics that presents viewers with high-value information in readily consumable chunks. Here’s an example:
Embed: https://youtu.be/QPKKQnijnsM
Whiteboard Animated Corporate Videos
Whiteboard animated corporate videos are the underdog of video styles despite them being highly effective attention-grabbers. This 2D animated corporate explainer video service works wonders for detailing processes and visualizing complex information in appealing, easily-digestible ways.
Even though this 2D animation explainer video style features characters and text developed in front of the viewer, thus piquing their curiosity regarding what might be drawn next and consequently keeping them engaged with the video content. Here’s an example:
Embed: https://youtu.be/xzkW_wpstJk
2D Animated Corporate Explainer Video Service Process
People who are unfamiliar with animated explainer videos frequently believe that they are simple to produce, which is primarily because a typical animated video is timely and uncomplicated. However, the truth is entirely different; creating an explainer video is a really difficult task made up of 7 different steps.
- Getting to know you
Understanding your business and project is the cornerstone of a successful animated explainer video. The information we compile includes elements like the objective of the video, product characteristics, advantages you want to emphasize, target audience, and all related information to guarantee an outstanding result.
- Agreeing on the script and concept
The second step of our animated explainer video process is agreeing on the video’s script and overall concept. At this point, we develop an idea for the video using the aforementioned specifications as a guide in addition to our own research.
- Recording the voiceover
Because the voiceover can either make or break a video’s success, our animated explainer video process entails handpicking the speaker to make sure that they’re able to convey the message in the appropriate tone of voice.
- Constructing the storyboard
Storyboards are essentially a graphic depiction of your video screenplay. This step of the animated explainer video process consists of a collection of sketches that show what your video will look like.
- Designing the visual elements
A visual style is developed at this step of the animated explainer video process using our client’s brand guidelines. With this, the storyboard becomes a unique, full-color rendering that depicts how the finished video will appear.
- Creating the animation
The animated explainer video begins to take shape at this stage of the animated explainer video process! Here, our animators give the established visual style the appearance of life.
- Adding the music
Now that the ambiance of the video has been established, we can add the ideal soundtrack and sound effects, which is crucial for bringing the video to life and giving it a little extra energy.
Final Thoughts
As 2D animation involves comparatively simple motions and operates in a two-dimensional environment, it is more adaptable than other animation styles like live-action. Among other things, 2D character animation explainer videos will help you drive sales and build brand awareness.
Animated corporate videos connect the dots between your brand’s story, products, and culture, which is crucial because it allows you to provide an instructive and detailed description of your corporation and what it offers.
One of the finest aspects of an explainer video is that it is a blank canvas ready to be converted into exactly what you want and need it to be in a unique way, and we have perfected this domain! Drop us a message to schedule a meeting and discuss your ambitions – the only limit is the sky.
