4 Reasons Why Explainer Videos Work

Following thru on Why Your Business Needs Explainer Videos, here are the top 4 reasons why explainer videos work wonders for your business.

1. Higher Visitor to Customer Conversion 

It is no secret that the key to a successful online business is converting visitors into customers. Simply attracting visitors to your website isn’t enough, you need to entice them to stay. InternetRetailer.com, a global leader in eCommerce resource house, suggests that 85% of people surfing the internet are more likely to buy a product or service if there is an explainer video.

2. Strong Buyer Attachment

Customers buy for emotional reasons. If they feel the product will satisfy their need, they’ll buy it. And it’s not easy to create an emotion with words. A strong buyer attachment is an emotional connection that a consumer has to a product or brand. This connection can be so strong that the consumer becomes loyal to the product and is willing to pay a premium price for it. In some cases, the attachment is so strong that the consumer will not even consider switching to a competitor‘s product.

Using an explainer video for your business can create a factor called pattern interruption as it focuses their attention on something that they did not expect. Not to mention that 65% of people are visual learners according to research sites Pearson. Around half of the brain uses visual processing and it takes only milliseconds for a person to process and understand a visual scene. These studies show that by adding an explainer video to your business page, you can easily establish a strong buyer attachment to your brand.

3. Brand Walk Through

A brand walkthrough is a guided tour of a brand‘s history, products, and marketing initiatives. It is designed to give participants a comprehensive understanding of the brand and its positioning in the marketplace. The tour begins with a brief overview of the brand‘s history and evolution. This is followed by a tour of the brand‘s products and marketing initiatives. The tour concludes with a discussion of the brand‘s future plans. Explainer videos give your visitors a chance to walk through your brand and learn so much in seconds; kind of like having a tour at your company or walking in a physical store while having sales representative explain the product.

See more of our creativity by clicking on best corporate video examples.

Explainer Videos
Explainer Videos

4. Content Promotion

Content is what makes your website or blog valuable to your readers. It is the meat of your site, and without it, you would have nothing to offer your readers. That‘s why content is so important! Animated explainer videos are all over the internet, and can be shared across different social media channels like Youtube, Vimeo, Facebook, Google+ and Twitter. It’s so much easier to share explainer video content because you can easily embed it to your site, and attract the viewing audience with just a press of the play button. Videos are a great way to engage your audience and show them something in a new and exciting way. You can create howto videos, product demonstrations, or anything else you think would be interesting to your customers. Successful companies like Entrepreneur.com use explainer videos as part of their content.

Explainer videos simply help you get the most out of the time people are on your website. So take advantage of that and start using an explainer video to convert leads to clients!

VerveVideo.com is a leading animated explainer video production company. We have worked across industries and with different brands inside Canada and internationally producing their animated explainer videos. Are you ready to discuss your next animated explainer video project? We’d love to hear from you! Call us at +1-647-948-9393 or drop an email [email protected]

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