Airport and Aviation Explainer Videos
Introduction
Airports
Airports are found in all countries except for 5 of them, and some countries have multiple airports. For this reason, airports are among the strongest elements that boost a country’s tourism sector and overall economy. When it comes to the economy, airports are vital to a region because they connect local companies to the international market.
They aid in the retention and attraction of businesses to a region, resulting in job creation and economic growth.
This being said, there are several ways that airports can utilize videos, particularly explainer videos. We’ll get into more detail later on, but this can be done for safety videos, how-to explanations, processes guides, and several other ways which, again, will be discussed in a while.
Aviation
The aviation industry comprises practically all elements of air travel as well as the activities that support it. This encompasses the whole airline sector, as well as aircraft manufacture, research firms, military aviation, and so much more.
Every continent is served by aviation, which links people, cultures, and industries. It stimulates economic growth, improves international trade, and encourages tourism. The aviation industry’s significance is difficult to overestimate, with over 1,300 airlines operating 31,717 jets at 3,759 airports.
Animated explainer videos can be greatly beneficial in this industry, alongside other styles which we also will develop in a while, and they can be used for in-plane how-to explanations on best practices, training sessions for flight attendants or important information on the aviation industry’s link to the economy, and much more.
Explainer Videos
What exactly are explainer videos?
If you’re looking into a new product you’ve lately heard about, you’re in luck: there’s almost certainly a video for it. Most businesses have a plethora of information about their offerings on their websites, but perhaps the most common methods to convey these messages to the target audience is through explainer videos.
An explainer video is a short clip that presents a company’s product, services, or business concept in a captivating and efficient manner. It is typically used for marketing or sales purposes for all parts of the marketing funnel, from the Attract Stage all the way to the Delight Stage.
However, thanks to its versatility, an explainer video can also be used for tutorials, demos, education, and a variety of other functions. Some even deploy these videos on social media platforms to increase brand awareness.
Explainer videos are normally 90 seconds long, but they can be as long as around 4 minutes depending on the client’s needs and goals. That time frame is based on the notion that shorter videos create better results owing to people’s diminishing attention spans and therefore stimulate more engagement.
The science behind explainer videos’ effectiveness
The Internet is swamped with videos these days, and it’s easy to see why: videos are by far the most popular and widely utilized content marketing medium to date, and the secret formula to their success is their versatility and appealing nature.
Explainer videos are indeed beneficial since they merge audio and visual stimuli to illustrate a concept in a straightforward and understandable manner. Instead of just writing or sound, they use both, which has been shown to significantly boost message longevity.
When the only stimulated sense is the auditory sense, people recall around 10% of what they are taught; however, when both the visual and auditory perceptions are prompted, that percentage increases to 68%.
To elaborate, an explainer video exposes the viewer to a certain subject – this could be a summary of the characteristics of a current product or service, an exposure to a brand, or a description of a procedure. An explainer video can also function as a brief lesson on how to use a specific software program.
Finally, you can leverage an explainer video to market your brand and display your corporate culture, thereby engaging the customer and developing brand awareness, which will eventually help you to close more deals.
The types and benefits of different explainer videos for airports and the aviation industry
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Animated explainer videos
Animated explainer videos are by far the most convenient approach because of their audiovisual appeal and comparative flexibility in development. Owing to their instructive structure, animated explainer videos are more aesthetically appealing than “talking heads,” even though live-action videos are quite prominent and effective in their own ways.
The styles and functions of animated explainer videos vary, but some renowned styles entail:
Infographic videos
If you’ve ever tried to explain your numeric content to your target audience, you’ll realize that this is a genuine issue in the absence of an infographic video. Since people no longer have the time or patience to read your detailed texts full of data, nor do they want to navigate back and forth through your website looking for the information they seek, this video format is perfect for this.
People don’t want to load enormous presentations and flip through them page by page to get the information they need either. Infographic videos are the ideal means to convey said statistical information to your audience in a more engaging and attention-grabbing way.
An infographic video is a visual representation of facts and information. It is an intelligent blend of audio and graphics that supplies viewers with high-value data in tidbits. In short, statistics and facts are converted into extremely engaging and visually-appealing devices that clearly and concisely represent the numerical findings.
When it comes to airports and aviation companies, statistics are essential components to their marketing strategies. This is because numerical data are reliable sources of information about an organization’s success that people would rely on to make a decision on which airport or airline to use – this is known as quantitative or statistical strength.
Sales and marketing videos
Every firm and brand requires two business strategies: marketing and sales. The sales and marketing video is what assists you in selling and promoting your products or services. A marketing video establishes the entire brand image through the marketing funnel stages, i.e. the Attract Stage, Engage Stage, Close Stage, and Delight Stage.
When it concerns animated sales and marketing videos, it is important to remember that the more strategies to promote brand awareness and sales you employ, the better for a business. Effective sales and marketing videos typically address clients’ and prospects’ questions before they are even asked.
The excitement of discovering a solution to an issue before asking about it is invaluable to any customer. Marketers believe that making a service/product video is one of the greatest methods to create a marketing and/or sales video.
When it comes to airports and aviation companies that heavily rely on marketing to advance in ranking and surpass their competitors, marketing videos are core parts of their strategies.
They can promote the different services they offer to raise awareness of them and entice people to go to them instead of to other competitors, since the more advantages a customer perceives, the more likely they are to engage.
Demo videos
Demo videos that show products or services in action are conclusive proof that they will function. Offering demonstration videos to your clients will help them understand how a product or service operates.
Demo videos have several strongpoints, such as:
- Being detailed and persuasive
- Increasing the appeal of a sales pitch
- Delivering how-to processes in an easy-to-understand yet effective manner
This style of video also encompasses tutorial explainer videos and animated training videos, and can also be used for airport safety videos to emphasize critical safety concerns, advertise changes to airport safety-related recommendations and rules, and describe the procedures of various operations. These range from methods for certifying people’s passports and going past checkpoints to infographics demonstrating the airport’s quantitative strengths.
As for the aviation industry, demo videos, whether animated or live-action, can guide pilots and flight attendants through certain processes to further enhance their skills or help them develop new ones that they might need.
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Live-action videos
Animated Videos can be a very efficient use of resources. Depending on the circumstances, however, your business may need live-action content to better explain and display the brand image that it represents.
Live-action videos need people and objects to demonstrate a company’s brand and services. The live action explainer video, which is more difficult to develop but wonderful when executed successfully, demands a lot of innovation to keep the situation engaging.
These explainer videos often include a representative who guides the viewer on a visual trip while explaining the company’s service or product. They are frequently the firm’s founder or CEO, and they emphasize their mission and purpose.
Airports and the aviation industry can exponentially grow thanks to the live-action style of explainer videos because it showcases real people and real events rather than representations of them, thus humanizing the presentation, which plays on people’s emotions and compels them to interact with the brand.
Verve Videos’ collaboration with airports and the aviation industry
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Globini Travel and Tourism Aviation Company
Globini Aviation has been operating private jets for over two decades. Globini Aviation has served numerous clients and continues to be the preferred choice for VIPs in the Middle East. The company established in 2000 by Captain Imad Hasbini rents different types of air jets.
The travel and tourism-based aviation company approached us, and we collaborated on a live-action video that emotionally entices people to travel and use the services that Globini offers.
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Rafic Hariri Airport’s Duty-Free, Beirut, Lebanon
Beirut Duty-Free is one of the largest travel retail firms in the Middle East, working in collaboration with Aer Rianta International, the pioneers in the travel retail industry, having opened the first duty-free store in Shannon, Ireland in 1947. Beirut Duty Free employs approximately 900 people and sells a wide range of international and local Lebanese products to suit all preferences.
Because Beirut’s duty-free isn’t as big as the others in bigger countries, they heavily rely on the media to promote their products and services. For this reason, they approached us to create an animated explainer video promoting their Shop-and-Collect initiative.
Check out the case study on this collaboration with the Beirut airport.
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Middle East and North Africa Aviation Association (MEBAA)
MEBAA is the Middle East and North Africa (MENA) region’s designated business aviation industry group and a staunch supporter of the International Business Aviation Council (IBAC).
MEBAA is a nonprofit organization founded in 2006 with the purpose of providing a forum for representatives of the business aviation sector in the MENA region, as well as gathering, understanding, and communicating the industry’s requirements and merits.
We created a series of 3 videos for MEBAA, the details of which can be found in this case study, but they basically introduce who MEBAA is, celebrate their 10th birthday (in 2016), and promote the membership types they have.
Conclusion
Who wants to sift through a sea of language? Alternatively, aviation companies and airports can implement video content strategies to assist consumers in recognizing the terms of service, benefits, and privileges of an organization’s products and/or services.
Today’s consumers expect a considerably more customized experience when it comes to the aviation industry and airports. Most clients like to be treated as an individual rather than a number. Using videos to promote such firms’ products and services will aid in providing more engaging and personalized answers to prospects’ pain points, allowing for more engagement. This offers a tailored touch to the buyer’s journey and helps to create the authentic experiences that buyers want.
Contact us to discuss your project, whether related to this article or not, and get a free quote!
For more samples of our work, check out our YouTube page here.