Animated Video for Business: Guide to Choosing the Right Production Company



In today’s fast-paced digital landscape, businesses need innovative ways to engage with their target audience. Animated videos for business have emerged as a powerful marketing tool, offering a unique combination of visual storytelling and information delivery. This comprehensive guide will explore the advantages of using animated explainer videos and provide you with valuable insights on selecting the best production company for your project.

1. The Power of Animated Video for Business

1.1 Benefits of Business Animation

Animated videos for business offer several advantages over traditional live-action videos, making them an excellent choice for various marketing, sales, and educational purposes.

1.1.1 Engaging Visual Storytelling

Animated videos capture the attention of viewers by using colorful, dynamic visuals to convey your message. This engaging format can effectively communicate complex ideas, making them easier for your audience to understand and retain.

1.1.2 Cost-Effective Production

Compared to live-action videos, animated videos often require fewer resources and lower production costs. There’s no need for actors, extensive shooting locations, or costly set designs, making them a budget-friendly option for businesses of all sizes.

1.1.3 Flexibility and Scalability

With animation, you have complete control over the visual elements, allowing you to adapt your video to different audiences, marketing channels, or branding requirements. Additionally, updating an animated video is typically more straightforward than reshooting a live-action video, providing scalability for your content.

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2. Types of Animated Videos for Business

2.1 Explainer Videos

Explainer videos are short, informative animations designed to illustrate complex ideas or processes in a simple and engaging way. They’re perfect for introducing new products, services, or concepts to your audience.


2.2 Promotional Videos

Promotional animated videos showcase your product or service in an appealing way, highlighting its features and benefits to persuade potential customers to make a purchase.

2.3 Educational Videos

Educational animated videos are used to teach or train viewers about specific topics or skills. They’re ideal for internal employee training, customer education, or public information campaigns.

2.4 Testimonial Videos

Animated testimonial videos feature real customer experiences, using animation to bring their stories to life. This format adds an engaging visual element to your customer testimonials, increasing their impact and credibility.

3. Selecting the Right Animated Video Production Company

3.1 Assessing the Company’s Portfolio

Before choosing an explainer video production company, review their portfolio to evaluate the quality of their work, their animation style, and the diversity of their projects. This will help you determine if the company’s aesthetic and capabilities align with your vision.

3.2 Evaluating the Company’s Process

A successful animated video project relies on a well-structured production process. When assessing potential production companies, consider the following aspects:

3.2.1 Communication and Collaboration

A transparent and open line of communication is essential for a successful project. Ensure that the production company is receptive to your ideas, provides regular updates, and involves you in critical decisions throughout the process.

3.2.2 Scriptwriting and Storyboarding

High-quality scriptwriting and storyboarding are crucial for creating engaging animated videos. The production company should work closely with you to develop a compelling script and visually appealing storyboard that effectively communicates your message.

3.2.3 Voiceover and Sound Design

The voiceover and sound design play a significant role in the overall impact of your animated video. Make sure the production company has access to a diverse range of voiceover talent and can create custom soundtracks or sound effects that complement your video’s visual elements.

3.2.4 Revision Process

A smooth revision process is critical for ensuring the final product meets your expectations. Inquire about the company’s revision policy, including the number of revisions allowed, associated costs, and the expected turnaround time.

3.3 Considering the Company’s Pricing

While it’s essential to stay within your budget, keep in mind that a higher price may correlate with better quality and more customized services. Compare pricing across several production companies and weigh the costs against the value they provide. Be cautious of companies offering exceptionally low prices, as they may compromise on quality or customer service.

4. The Animated Video Production Process

4.1 Pre-Production

Pre-production is the planning stage of the animated video process. During this phase, you’ll work with the production company to develop the concept, script, and storyboard. You’ll also finalize details such as the animation style, voiceover talent, and music selection.

4.2 Production

The production phase involves the actual creation of the animated video. The production company will bring your concept to life, using the storyboard as a guide to create the visual elements and synchronize them with the voiceover and sound design.

4.3 Post-Production

During post-production, the production company will edit and polish the video, applying any necessary revisions or refinements. Once the final version is complete, they’ll deliver the video in the appropriate format for your marketing channels.

5. Measuring the Success of Your Animated Video

To evaluate the effectiveness of your animated video for business, track various performance metrics, and gather feedback from your target audience. Some key metrics to monitor include:

  • View count
  • Engagement rate (likes, comments, shares)
  • Click-through rate (CTR)
  • Conversion rate

By analyzing these metrics, you can identify areas for improvement and make data-driven decisions for future video projects.


Animated videos offer businesses a unique and engaging way to communicate their message, captivate audiences, and drive results. By understanding the benefits of business animation and carefully selecting the right production company, you can create compelling animated videos that elevate your brand and resonate with your target audience. This comprehensive guide provides the foundation you need to get started on your animated video journey.