Most people spend the majority of their free time watching action-packed movies on Netflix, listening to music, or scrolling through aesthetic pictures on social media and reading captions.
The point is, most people love content served with a nice mix of text, graphic visuals, and great audio that stimulates all their senses. If you take all those elements and create an animated video based on those elements, you’ll be able to reel in just about anybody and keep them engaged with your brand. You’ll see what we mean when we get to the best animated explainer video examples.
What is an Animated Explainer Video?
An animated explainer video is a creative way to introduce a brand, its products and/or services, or any relevant information in an entertaining way that keeps the viewers’ attention locked in for the entire duration of the video.
The aesthetic choices you make for your video are so important. However, it’s not just about bringing in those key elements; it’s also about following the animated explainer video process of production.
This process involves taking your brands’ personality and making sure that you’re translating that into the type of font you choose for your text, the vibe of audio that would be playing in the background, and the style of the visuals that you want your target audience to see.
In the spirit of stimulating your senses, here are some of the best animated explainer video examples to give you a clearer idea:
Best Animated Explainer Video Examples – Corporate Videos
Bringing an element of animation to the information being relayed can really give a corporate company the right punch it needs to keep potential clients engaged in the video.
You can do that by adding some colorful visual ideas, paired with a complimentary voiceover that will be the perfect vessel to get your message across and keep the viewer invested.
Georgijev Financial Group has one of the best corporate animated video examples that communicates its mission in an interesting and entertaining way:
In this “best animated explainer video example”, the company used a cartoon-like aesthetic, paired with a soft audio background and a warm-toned voiceover actor to effectively communicate the relatable challenges that many business owners face regarding the future of their business. Another thing that the video highlights is how the financial group can help them safely transition their businesses to the next generation should they not be running the show anymore.
The cartoon animations mixed with the soft voiceover tone and music brilliantly give a sense of innocence to instill trust in their future clients and assure them that their businesses will be protected.
Best Animated Explainer Video Examples – Tutorial Videos
Tutorial videos have been all the rage on YouTube for more than a decade and many influencers who are a brand themselves have utilized this medium and their passions to share their own knowledge and gain a huge loyal following in the process.
While knowledge is power, it’s fundamental from a visual standpoint to have a consistent visual aesthetic that aligns with the type of tutorials that you create. This video created for Beirut Duty Free is a perfect animated explainer video example of how tutorial videos can be. The video explains the duty free shop’s Shop and Collect initiative by highlighting the steps to follow to benefit from that service
Best Animated Explainer Video Examples – Demo Videos
Demo videos are a key way to demonstrate the functionality of a brand’s products and/or services and present a step-by-step process on how to use them. Some demo videos can be hard to keep up with because there’s a lot of information being taught, so how do you create the best demo explainer video animation that doesn’t stress out or confuse the viewer but keeps them relaxed and engaged?
This Retailcloud video below, courtesy of Wideo.co is the best animated explainer video example of how using animations to give a practical 1-minute course with playful music can perfectly explain how to use a smart import system to place items in a POS.
Best Animated Explainer Video Examples – Training Videos
Training videos are mostly used by companies to educate their employees on how they can improve their work performance as well as how they can help create a more positive work environment. When it comes to atmospheres, visceral terms and visuals are key to effectively get the message across.
It’s like putting up a surreal mirror right in front of your employees’ faces so they can understand how to improve their behavioral responses towards their respected colleagues, for example. This video by Way Forward perfectly showcases a wonderful and realistic animation that educates employees and how to maintain good company morale.
Best Animated Explainer Video Examples – Sales Videos
Sales videos are the best way to reach many clients and get buzz for your business, especially if you do it right. It’s about communicating your services, your achievements, and what you can offer to your clients. And it also doesn’t hurt to create the best sales explainer video animations you possibly can to make you stand out from your competitors.
This property agent, for example, created a cartoon story that is both fun and informative, highlighting all the faults of a bad property agent and why he would be a better one. What keeps the viewer engaged is that the colorful characters and objects in this mini movie move around a lot which keeps your visual senses engaged the entire time.
Best Animated Explainer Video Examples – Customer Service Videos
Customer service is a pretty simple concept; it’s simply about helping people. Trust is everything when promoting a business where one of its main pillars is offering assistance. You believe you can be of great use to others and can be trusted, but it’s your potential clients whom you have to convince.
Tesco CRM offers value-added products such as corporate apps, data backup, and more. They apply the greatest industry solutions to each client’s demands, servicing businesses all around the world. They assist firms in being customer-centric and planning for the future based on quantifiable experiences. The customer service video explains how Tesco cloud CRM can boost profits and customer happiness by using customer-centric practices.
How to Create Effective Animated Explainer Videos
Animated explainer videos are a great way to engage your audience and explain complex topics in a simple and concise way. By using engaging visuals and an attractive script, animated explainer videos can help you communicate your message effectively and efficiently.
When creating an animated explainer video, there are a few things to keep in mind in order to create a successful and effective video.
The Script
Before writing a script, it’s vital to have a well-defined target audience for the video in order to include relevant examples and even choice of words. The script needs to be clear and concise in order to be easy to understand and explain the topic in a simple and straightforward way. To start with, the script should begin with a catchy headline or title that entices viewers to watch the video and explains to them what they’re about to watch. Then, the script should include a detailed and valuable but also clear and concise explanation of what the video is. To end with, an engaging script without a strong call to action that encourages viewers to take a desired action yields no results.
The Visuals
When creating an animated explainer video, it is important to use a variety of different visuals to help explain the topic. The visuals should be engaging and should help explain the topic in an easier and simpler way. This can include using charts, graphs, and illustrations that summarize and simplify the concepts mentioned. Not to mention, the visuals used should be attractive and of high quality to catch the viewer’s attention and keep it.
The Length
Videos are all over the internet and in the media, so your animated explainer video needs to stand out of the crowd to get viewed. Due to the busy lifestyle that people are leading, and the shorter attention spans that the digital age is bringing, your video should be short and to the point, as people are likely to lose interest if the video is too long.
The Voiceover
Using a voiceover can help to engage the viewer and keep them interested in the video. Remember the voiceover is there to keep the viewer engaged and interested in the video, it is not there to be a distraction or a nuisance. Choose a voiceover that will be clear and easy for the viewer to understand and will not be a distraction from the video. Add to that, choose a voiceover artist depending on the type of your video. If your video handles a topic like mental health, then the voiceover can be a warm and kind voice. On the other hand, if your video is about sports, then your voiceover can be charismatic and exciting.
Types of Animated Explainer Videos
There are a few different types of animated explainer videos that you can create, depending on your needs.
2D and 3D Animated Explainer Videos
You can create a 2D or 3D explainer video, depending on your business, brand, and message.
2D explainer videos are more traditional and can be used for a wide variety of businesses and messages. These videos are less expensive to produce and can be used for a wide range of purposes. 3D explainer videos are more modern and can also be used for a wide variety of businesses and messages. These videos are more expensive to produce but are usually more attractive and engaging than 2D. Nonetheless, they both work well with explaining complicated concepts.
Whiteboard Explainer Videos
If you are looking for an animated explainer video that is both educational and entertaining, you may want to consider using an animated whiteboard video. They are the most common type of animated explainer videos, which uses a hand-drawn or digital whiteboard to tell a story or explain a concept. Whiteboard videos are a great way to engage your audience and explain complex topics in a simple and concise way. By using engaging visuals and a clear script, whiteboard videos can help you communicate your message effectively and efficiently.
Infographic Explainer Videos
Infographic videos are short, animated videos that use simple graphics and easy-to-understand data to explain complex topics. They are often used to explain how something works, or to promote a product or service. Infographic videos are also a great way to engage your audience and explain complex topics in a simple and concise way. Using detailed and attractive visuals like graphs and charts and a concise script, infographic videos can help you communicate your message better.
Motion Graphics Videos
A motion graphics video is a video that uses animation and other visual effects to create a moving image. Motion graphics videos can be used for a variety of purposes, from advertising and marketing to explainer videos and educational content. In simple terms, it is graphic design in motion. Graphic designers work on turning graphics to animation to demonstrate an idea in a process of designing, drawing, making layouts, and preparing motion graphics and special effects primarily for digital interactive media, video games, films, television, and commercials.
Stop Motion Videos
Stop motion videos are videos that are created by taking a series of still images and stringing them together to create the illusion of movement. These videos are often used for commercials, music videos, or short films. Some benefits of using stop motion videos are that they can be used to create interesting and unique visuals, they can be used to add a sense of movement to otherwise static images, and they can be used to create a sense of atmosphere or mood.
Making an Animated Explainer Video
When you decide on making an animated explainer video for your business, it is important to hire an experienced production company because they offer a number of services that you will need. Not only will they produce a video that is of high quality and engaging for your customers, but they will also offer services that ensure your video serves its intended purpose.
One of the most important things that a production company will do is help you plan the production of your video before actually producing it. They will help you determine the story you want to tell and the overall tone of the video, and they will also help you identify your target audience. To ensure you have a great end product, they will create the storyboard for your video and help you choose the right voice-over artist.
An animated video production company will handle creating the graphics and animation for your video from A to Z. This includes creating, recording, and editing the audio for your video.
The best animated explainer video company will also help you distribute and promote your video on social media and position it well in your marketing strategy.
There are a number of different production companies in the market that you can choose from. Take your time and research each one to make sure that they offer you the services that you need. You should also make sure that you get a free quote from each company before you make your final decision. This will allow you to compare the prices and services that each company offers.
To learn how to choose the best company, read our Ultimate Guide to Picking the Perfect Explainer Video Company!
Final Thoughts
To sum up, animated explainer videos can be a really powerful asset to any business or brand because all those creative sound and visual effects that are a testament of your brands’ personality will have your viewers compelled from the beginning to the end of the video. Now that you’ve seen what we thing are the best animated explainer video examples, why don’t you leave us a message to get started on yours?
The point is to never be boring, and there are plenty of businesses out there similar to yours, so it’s imperative that you bring in that wow factor and pizzazz to really stand out and make a bold first impression!
