If you are looking to improve your business’ online presence, unveiling your products/services, generating awareness, engaging and creating a connection with your audience through a compelling story, then staying on trend is the name of the game.
When it comes to the internet, videos are the go-to content for an efficient and interactive marketing campaign — video marketing strategies are the way to go!
What are explainer videos?
An animated explainer video is a short video that uses animation to explain a concept or product in a fun and engaging way. These videos are often used by businesses to explain their products or services to potential customers in a way that is easy to understand and remember.
In general, animated explainer videos are a valuable tool for businesses, as they can help to increase brand awareness and improve customer engagement. They can also be an effective way to explain complex ideas or products in a way that is easy to understand, which can help to improve customer understanding and trust in a business.
That’s not all, there are several benefits for having business explainer videos as you seek to expand the reach of your business. Here are 1 reasons why you need to get started:
1. Explainer videos explain quickly and efficiently
This is pretty much self-explanatory: business explainer videos help explain your products, who you are as a company, what it is that you do, and what services you offer. Hence the name “explainer” video. The average length of an explainer video ranges between 60 and 90 seconds.
This is why explainer videos are effective tools that cater to the relatively short attention span of internet users. According to a study published by Microsoft, the average human has an attention span of 8 seconds, down from 12 seconds in 2000.
Thus, business explainer videos are able to retain the average viewer’s attention by quickly explaining your business idea in an attractive and interactive manner.
2. Business explainer videos boost SEO rankings of your website
Whenever you decide to make a website to promote your business, keep in mind that you are competing with millions of other businesses and websites around the world. If you want to generate brand awareness, the more your business occupies the first few pages on Google, Yahoo or Bing, the better. One way to boost your SEO rankings would be to include business explainer videos.
Simply put, search engines love video content; creating compelling explainer videos significantly increases your website’s organic traffic; the latter is obtained from the appearance of the site in the results of a search that users perform in said search engines, instead of finding out about them from either paid ads or social media pages.
According to Forbes, if there is video content on a web page, users are likely to stay 2.6 times longer than a website that only contains texts and images.
3.Explainer videos increase brand awareness
Explainer videos are a powerful tool for increasing brand awareness because they are engaging, easy to understand, and can be shared widely. These videos can help businesses to explain their products or services in a way that is concise and memorable, which can help to improve customer understanding and trust in a brand.
Explainer videos can also be used to tell a brand’s story in a way that is engaging and compelling. By showcasing a brand’s values and personality, explainer videos help create an emotional connection with viewers and establish a brand’s identity in the minds of potential customers.
Additionally, explainer videos are often shared on social media and other online platforms, which can help to increase a brand’s visibility and reach. In short, the more people view and share an explainer video, the better it builds buzz and interest, leading to increased brand awareness.
4. Business explainer videos increase website conversion rates
One of the key metrics to assess whether a business is successful online or not are conversion rates.
Long story short, conversion rates take into account a simple equation: the number of customers who have completed a transaction divided by the number of website visitors.
Your business may have a professionally-made website, great products and/or services, and is among the first few pages on Google; but if customers are not going to purchase anything from it, then your online presence needs some polishing to elevate it beyond casual website visits, and turn visitors into buyers. One way to do that would be to leverage business explainer videos; embedding these types of videos significantly boost your conversion rates.
According to another study published by Forbes, embedding videos in landing pages can increase said rates by a staggering 80%.
5. Explainer videos generate better ROI
The return on investment (ROI) of explainer videos can vary depending on the specific goals of the video and how it is used. In general, however, explainer videos boost SEO rankings and increase conversion rates, they constitute a very solid and reliable ROI, or return on investment.
Explainer videos also generate better ROI by increasing customer engagement and improving customer understanding and trust.
According to yansmedia, 73% of B2B marketers reported that they had a positive impact on their ROI through using business explainer videos in their campaigns.
6. Explainer videos are easy to post and to repurpose
Repurposing video content refers to the practice of taking an existing video and adapting it for use in other formats or on different platforms.
Repurposing explainer video content saves time and resources, as creating new content from scratch can be time-consuming and expensive. It also helps to ensure consistency and coherence in a business’s messaging, as the core ideas and messages in the original video can be carried over into the new versions across different channels.
The best thing about repurposing your explainer video content is that it can help you reach new audiences and increase visibility. For example, a video that was originally created for your website can be edited and adapted for use for social media or in a presentation, allowing your to reach different audiences on different platforms.
7. Explainer videos help customers retain information
Explainer videos are effective at helping customers retain and remember information as they’re short and concise, which makes them easy to understand and remember. By using animation, graphics, and other visual elements, explainer videos can effectively convey complex ideas in a way that is easy to process and remember.
The nature of explainer videos also helps with retaining information as they are engaging and entertaining. By using humor, storytelling, and other engaging techniques, explainer videos can hold viewers’ attention and keep them engaged throughout the video. Which in turn helps improve retention and recall of the information presented in the video.
Finally, explainer videos that include a clear call to action help to reinforce the key messages of the video and encourage viewers to take action. This can help to solidify the information presented in the video in the minds of viewers, making it more likely that they will remember it.
8. Explainer videos catch and hold viewers’ attention
One of the key benefits of explainer videos is that they are typically short, typically lasting less than two minutes. This makes them easy to watch and digest, which can help to capture and hold viewers’ attention. By keeping the video short and focused, businesses can ensure that viewers will watch the entire video and absorb the key messages it contains.
In addition to catching attention, explainer videos are often engaging and entertaining. The use of animation, graphics, and other visual elements make the information more interesting and engaging. Using humor and storytelling can also help entertain and engage viewers throughout the video.
9. Explainer videos help close sales
Teams are often always trying to create an attractive yet concise sales pitch that helps them close the deal on spot. That being said, explainer videos can be a valuable tool for sales pitches because they are engaging, easy to understand, and can effectively explain complex ideas or products. These videos can help businesses to present their products or services in a way that is concise, memorable, and compelling, which can make a sales pitch more effective.
By making the presentation more engaging and easy to understand, explainer videos can help businesses to improve their chances of making a successful sale.
10. Explainer videos help build credibility and authority
Explainer videos help increase a brand’s credibility by showcasing the brand’s values and personality. By telling a brand’s story and highlighting its unique features, explainer videos can help to establish a brand’s identity and differentiate it from its competitors. This can help to create an emotional connection with viewers and build trust with the brand.
They also increase a brand’s credibility by demonstrating the value and benefits of a brand’s products or services. Explainer videos highlight the key features and benefits of a product or service which shows off as confident and worthy of viewers’ attention.
In conclusion, business explainer videos have become the ultimate promotional tool for businesses; they are efficient, they are captivating, and they are well worth being allocated a part of your budget to produce them, and lead to increased profits.
If you’re looking to get started, book a call with us and we’ll make sure to understand your business’s needs and offer you the best animated explainer video services!
