Why Your Business Needs Animated Explainer Videos


In today’s digital landscape, animated explainer videos have emerged as a powerful and effective tool for brands to communicate their message. They are concise, visually appealing, and easily shareable, making them the perfect medium for raising brand awareness, launching new products, and even serving as a visual elevator pitch for a company. If you’re still unsure about the benefits of explainer videos, here are some compelling reasons to consider incorporating them into your marketing strategy:

Boost Conversion Rates with Animated Explainer Videos

A recent survey revealed that a staggering 85% of consumers are more likely to purchase a product after viewing an accompanying explainer video. With the growing trend of online shopping, explainer videos play a crucial role in influencing purchasing decisions. By demonstrating how a product functions and its benefits, explainer videos effectively simulate the experience of trying on clothes before buying them.

Generate Buzz with Engaging Explainer Videos

According to a study published in The C100, more than 70% of internet users watch videos online, and over half of the population is expected to watch videos this year. This highlights the importance of video content for brands in today’s digital era. Crafting an explainer video that showcases your brand’s unique personality can leave a lasting impression on viewers, leading to increased sharing and generating buzz around your brand.

Make Your Brand Go Viral with Captivating Animated Videos

While not every brand may aim for their videos to go viral, producing a video with the potential to achieve viral success is a smart move. Viral videos often share a common element: they resonate with viewers on an emotional level, be it through humor, nostalgia, or insight. If your brand’s explainer video can leave a lasting emotional impact, it can lead to increased brand recall and recognition.

Efficiently Deliver Your Message with Animated Videos

Given that people are visual learners with short attention spans, animated explainer videos provide an ideal solution to capture their attention. These videos are designed to be brief, engaging, and straightforward, making it easier for viewers to retain information. Research from Wharton demonstrates that people remember 50% more information when presented in video format, further emphasizing the need for animated explainer videos in your marketing strategy.

Showcase Your Brand’s Personality with Animated Explainer Videos

Animated explainer videos offer an excellent opportunity to highlight your brand’s unique personality and make it relatable to your audience. They can help convey your brand’s values and beliefs, which consumers often prioritize when making purchasing decisions.

Explainer videos also serve as a valuable tool in managing your brand’s reputation. Whether you’re looking to reinforce a positive image or address issues or misconceptions, animated explainer videos can effectively deliver your message. Remember, authenticity is key, so let your brand’s true character shine through in your video content.

Elevate Your SEO Strategy with Animated Explainer Videos

Not only do animated explainer videos benefit your marketing strategy in terms of engagement and conversions, but they also play a crucial role in boosting your SEO efforts. Search engines like Google prioritize websites that provide rich, valuable, and engaging content. By incorporating video content into your website, you increase the likelihood of ranking higher in search results. Moreover, explainer videos encourage visitors to stay on your site longer, reducing bounce rates and improving user experience. Sharing your videos on social media platforms and embedding them on other websites can also increase your online visibility and generate high-quality backlinks, further enhancing your SEO strategy. Overall, integrating animated explainer videos is a powerful way to strengthen your online presence and attract more organic traffic to your website.


Incorporating animated explainer videos into your marketing strategy can yield numerous benefits, including increased conversion rates, generating buzz, and effectively delivering your message. By showcasing your brand’s personality and values, you can create a lasting impression on your audience and drive engagement. So, don’t wait any longer; invest in high-quality, SEO-optimized animated explainer videos today to boost your brand’s online presence and achieve your marketing goals.

VerveVideos.com is an animated explainer video company that has worked with some of the globally recognized brands including Entreprenuer.com and eThink. Are you ready to discuss your next animated explainer video project? We’d love to hear from you! Call us at +1-647-948-9393 or drop an email at connect@VerveVideos.com.