Canada’s growing economy has been home to all kinds of established businesses and new startups competing for customers’ attention. Some of the best explainer video firms were created in the region in order to meet their marketing demands and provide an opportunity for all these businesses to expand their customer base and build a positive and durable image of themselves in people’s minds. So as you look for opportunities to improve your marketing strategy by implementing explainer videos, it would probably serve you well to look at an explainer video company in Canada to help take your business to the next level. But what makes Canadian explainer video companies so special?

Canada’s creators of the best app explainer videos.

One industry that has been experiencing significant growth for a while now in Canada is the software development industry, which has been constantly investing in finding new ways to sell apps in a very competitive market. Canadian explainer companies have capitalized on this need for innovative marketing by creating the best app explainer videos that can properly present the best features of a modern application. According to HubSpot, 97% of marketers say video has helped increase user understanding of their product or service, which is why technology companies would seek out an explainer video company in Canada to reach out to a wide variety of customers and explain what complex and innovative features set their application apart from the thousands of others that are so easily accessible on all modern devices.

A Canadian explanation video maker approach to marketing.

When you look at an explainer video company in Canada compared to the other explainer firms, you would notice a more creative and focused approach to dealing with the marketing issues faced by many businesses today. As the reach of TV and radio declines in the country, big businesses are reaching out to internet-based advertising companies (including explainer video companies) to diversify their approach to marketing in order to stay competitive and reach out to the younger generation. That is why an explanation video maker based in Canada would recognize the needs of these businesses and offer them animated explainer videos that would not only do the job of a traditional TV ad, but also expand the audience to which that ad would appeal to by recognizing and addressing the needs of a younger, more socially cognizant audience.

The diversity of Canada’s best explainer video makers.

If you were to look into VerveVideos.com, an explainer video company in Canada, you would notice the level of diversity that Canadian companies are so well known for, and a key factor in what makes them so successful. According to a McKinsey report, companies that place emphasis on diversity are 35% more likely to have financial returns above the industry median. This is why the best explainer video maker in Canada utilizes the diversity of its staff in order to produce more creative content for both local and international clients. Diversity in your team means that you are better equipped to target a bigger customer base, as you would have more awareness of different peoples’ cultural differences and what would make them buy your client’s product or service. This is the reason certain North American companies were so successful at breaking into the ever-growing Asian market while others were not as successful.

Producing Canada’s best explainer videos.

The biggest corporations in the world function at least partly as a B2B business because they provide certain products or services that other businesses rely on for their day to day operations. In Canada, Net Solutions is one of these companies that rely on innovation and flexibility in order to offer effective services to their clients. This is why Canadian explainer companies are also well known for their ability to create the best B2B explainer videos that assist B2B companies in presenting their innovative services in the best possible light and convince other businesses to use them. An effective explainer video company in Canada knows what it takes to advertise products and services to other businesses in the region as it understands what these businesses really want.

Creating the best startup explainer videos in Canada.

Ever heard of Drop? It is a startup tech company in Canada that simplifies loyalty programs and rewards for customers who want to save more money when shopping online. There are so many new and innovative startups like Drop based in Canada that want to break into the mainstream market with ideas not explored by any of the bigger companies, paving the way for the right explainer video company in Canada to help them get the attention that they deserve. The best startup explainer videos are the ones that really represent why explainer videos were created in the first place, to make animated video content that is thorough and interesting yet easy to digest, really exemplifying what the product or service offered by a startup is trying to offer to their customers.