A Corporate video is an excellent channel to raise awareness about your corporation, share quarterly results, or even launch a new product to your stakeholders.
What is a Corporate Video?
A Corporate Video is the production of a video by a business or an organization. However, the term “Corporate Video” is actually used as an umbrella to define all types of video communication your business would make to advertise your brand to the masses.
There was a time when corporate videos were considered a luxury if companies wanted to include as part of their overall marketing strategies. This is no longer the case. Videos are now considered to be an integral part of a broad, comprehensive marketing plan, for both SMEs and large, multinational corporations.
The preferred video format to produce for companies of all sizes would be corporate videos. They are a smart, efficient way for you to grow your business. Video content is easy on the eye, as they are more comfortable to watch than reading articles on the internet, books, e-books, whitepapers et al.
As important as reading is, videos are a more enjoyable and entertaining format that allow the viewer to better identify who you are as a company, and what it is that you do.
A corporate video is a communication format that enables your business to advertise your brand to the masses, the target audience, and b2b partners.
Simply put, your business has a golden opportunity to harness the immense benefits that corporate videos can provide, whether it is for expanding your customer base, your brand image, your marketing strategy, and your ROI.
Here are five key benefits that stem from producing corporate videos:
Corporate Videos Generate Brand Awareness and Build Trust
When the target audience can see your business’ efforts to outline who it is as a company, what are the products and/or services it sells and how they can address their pain points and purchasing dilemmas, alongside the efforts to make your brand stand out from the competition, they can feel the passion and the sentiment. They can see the dedication demonstrated by your business to address their problems and cater to their needs.
A corporate video intended for advertising will help your target audience to know more about your brand identity, your mission statement, your values and the overall corporate culture prevalent within the company.
Thus, your business generates brand awareness, builds its brand image, bolsters its credibility, and earns the target audience’s trust.
Corporate Videos Add Personality to Your Business
Videos in general are an amalgamation of music, pictures, visuals, and narratives that build a compelling storyline for your business that grab the attention of the viewers.
For instance, a behind-the-scenes tour of your company’s offices can portray both your passion, gives an insight to customers on how the company operates, and advertise it all at once.
The more passion and enthusiasm a behind-the-scenes corporate video can convey, the more engagement your business can generate with both prospects and customers.
Corporate videos can thus be a mix of both style and substance that add a little more personality to your brand.
Corporate Videos Boost Sales and Lead to a Higher ROI
Videos in general can be an extremely effective tool that improve conversion rates. A corporate video that can answer in details FAQs regarding your company can go a long way to accelerate the cadence of conversion rates and increase sales.
When it comes to increase sales, corporate videos are not strictly confined to a live format. For instance, an animated video that explains who your business is and showcases your product or services in a visually appealing way, can appeal to buyers and prompt them to make a purchasing decision in your favor.
Carefully crafted corporate videos can attract more people towards your brand by describing the way you do customer service, describing the benefits of your products or service, yield higher ROIs and enable your business to boost sales.
Corporate Videos Act as Strong Call-to-Action for Customers
The compelling and clear message that is being sent via a corporate video generates powerful emotions from prospects and customers. Corporate videos thus have the ability to prompt customers to take it to the next level through a call to action.
A call-to-action can signify a lot of things depending on the customer’s position in the sales funnel: it can mean buying your product, subscribing to your newsletter feed, or signing up for a free trial.
Through corporate videos, your business creates solid calls-to-action, and the opportunity to inspire the viewers and generate qualified leads, and increasing the number of paying customers.
Corporate Videos Enhance Your Website’s SEO Rankings
Search engines consistently try to provide the most valuable results in their search queries.
Corporate videos are primarily educational in nature, and are thus extremely valuable to consumers who are constantly seeking answers.
Let’s say for example that a prospect is looking on a search engine for a product within your business’ market segment. Your business’ corporate video is very likely to figure among the top results on Google, Yahoo and Bing.
Additionally, from a statistical standpoint, your business’ website is 53 times more likely to show up on the first page of Google if it has any video format embedded on it.
Simply put, a corporate video will do wonders SEO-wise, and will undoubtedly contribute in increasing your business’ digital visibility.
What are the Types of Corporate Videos?
Corporate Training Videos
Corporate videos are a cost and time-effective medium to train your staff, which leads to an increase in productivity.
Corporate Communication Videos
They can serve as a fantastic tool to communicate with the working staff and deliver the message quickly and effectively. These videos are also more engaging than a simple newsletter or an email.
Corporate FAQ Videos
If your business sells a vast array of products and receives a lot of questions on how to use them, a short FAQ video addresses those questions. These videos enable consumers to gain access to your FAQs and save your employees’ time trying to answer them. This will lead to an increased productivity in the workplace.
Live Action Video
A live-action video is a format that relies on visual motion, or photography, instead of animation. Corporate Videos humanize your business and its brand identity, and aim to connect with customers in a direct way since your business is directly engaging and interacting with them.
Animated Explainer Videos
An animated explainer video relies on animated motion and allows your business to expand the creative envelope to better outline your brand image, the company policies, the products and services using creative visuals that may be real or not.
Infographic Videos are great way to outline data, such corporate results and high-value financial that are related to your business. Infographic videos are essentially visuals and numbers put together in an appealing way for viewers.
Whiteboard Animated Videos
A whiteboard animated video is a process where the creative story is gradually being drawn on a white canvas. The videos can either showcase static images or animated drawings. The story unfolds before the viewers’ very eyes. For instance, if your business want to narrate its mission statement and how its brand identity came about through use cases, then using whiteboard animated videos is a viable option.
If you are aiming to promote your business, raise brand awareness, outline company policies and provide the viewers with other valuable information, well-executed corporate videos will do the trick.