A Corporate video is an excellent channel to raise awareness about your corporation, share quarterly results, or even launch a new product to your stakeholders.
Corporate videos can be created to help with any stage of your marketing funnel.
Explainer videos have the power to organically increase your website traffic, boost sales, and help your brand grow.
What is a Corporate Video?
A Corporate Video is the production of a video by a business or an organization. However, the term “Corporate Video” is actually used as an umbrella to define all types of video communication your business would make to advertise your brand to the masses.
There was a time when animated corporate videos were considered a luxury for companies that could afford including them in their marketing strategy.
However, this no longer is the case. Videos have become an integral part of a broad and comprehensive marketing strategy, for both SMEs and large, multinational companies alike.
The preferred video format is corporate videos for all companies of any size. This is because corporate videos are a smart and efficient way for a business to grow. Video content is most often than not easier on the eyes than articles or books, eBooks, and whitepapers.
There is no denying that reading is extremely important, but videos have become more attention-grabbing and engaging that words strung together in text format, especially as a company.
Videos deliver your identity and philosophy better than text. Thus, a corporate explainer video is a great communication tool that enables your business to advertise your brand to the masses — regardless if you’re B2C or B2B — in a fun yet efficient and engaging way.
Simply put, your business has a golden opportunity to harness the immeasurable benefits of incorporating corporate videos in your marketing strategy. Some of these benefits, which will be explained below, are expanding your customer base, improving your brand image, and boosting ROI.
Five Key Benefits of Corporate Videos
When the target audience can see your business’ efforts to outline who it is as a company, what are the products and/or services it sells and how they can address their pain points and purchasing dilemmas, alongside the efforts to make your brand stand out from the competition, they can feel the passion and the sentiment.
They can see the dedication demonstrated by your business to address their problems and cater to their needs.
A corporate video intended for advertising will help your target audience to know more about your brand identity, your mission statement, your values and the overall corporate culture prevalent within the company.
Thus, your business generates brand awareness, builds its brand image, bolsters its credibility, and earns the target audience’s trust.
Corporate Videos Increase Brand Awareness and Build Trust
Corporate Videos Add Personality to Your Brand
Videos in general are an amalgamation of music, pictures, visuals, and narratives that build a compelling storyline for your business that grab the attention of the viewers.
For instance, a behind-the-scenes tour of your company’s offices can portray both your passion, gives an insight to customers on how the company operates, and advertise it all at once.
The more passion and enthusiasm a behind-the-scenes corporate video can convey, the more engagement your business can generate with both prospects and customers.
Corporate videos can thus be a mix of both style and substance that add a little more personality to your brand.
Videos in general can be an extremely effective tool that improve conversion rates. A corporate video that can answer in details FAQs regarding your company can go a long way to accelerate the cadence of conversion rates and increase sales.
When it comes to increase sales, corporate videos are not strictly confined to a live format.
For instance, an animated video that explains who your business is and showcases your product or services in a visually appealing way, can appeal to buyers and prompt them to make a purchasing decision in your favor.
Carefully crafted corporate videos can attract more people towards your brand by describing the way you do customer service, describing the benefits of your products or service, yield higher ROIs and enable your business to boost sales.
Corporate Videos Boost Sales and Lead to a Higher ROI
Corporate Videos Act as Strong Call-to-Action for Customers
The compelling and clear message that is being sent via a corporate video generates powerful emotions from prospects and customers. Corporate videos thus have the ability to prompt customers to take it to the next level through a call to action.
A call-to-action can signify a lot of things depending on the customer’s position in the sales funnel: it can mean buying your product, subscribing to your newsletter feed, or signing up for a free trial.
Your business could incorporate a powerful CTA in the video, thus increasing the likelihood of viewers interacting with your brand.
This in turn generates more qualified leads and also boost the probability of these prospects becoming paying customers.
Search engines consistently try to provide the most valuable results in their search queries. Corporate videos are primarily educational in nature, and are thus extremely valuable to consumers who are constantly seeking answers.
Let’s say for example that a prospect is looking on a search engine for a product within your business’ market segment. Your business’ corporate video is very likely to figure among the top results on Google, Yahoo and Bing.
Additionally, from a statistical standpoint, your business’ website is 53 times more likely to show up on the first page of Google if it has any video format embedded on it.
Simply put, a corporate video will do wonders SEO-wise, and will undoubtedly contribute in increasing your business’ digital visibility.
Corporate Videos Enhance Your Website’s SEO Rankings
What are the Styles of Corporate Videos?
Live-Action Corporate Videos
A live-action video is a format that relies on visual motion, or photography, instead of animation. Creative Corporate Videos humanize your business and its brand identity, and aim to connect with customers in a direct way since your business is directly engaging and interacting with them.
Live Action Videos can be very humanizing which, for a corporate brand video, can be beneficial in building trust and credibility. Seeing a real person on camera can help your audience better connect with your brand.
Animated Explainer Corporate Videos
An animated explainer video relies on animated motion and allows your business to expand the creative envelope to better outline your brand image, the company policies, the products and services using creative visuals that may be real or not.
Animate corporate videos establish your company as creative and innovative. Unlike live action styles, animation has no limits, not even the sky. Animation is also easier for your audience to process. The human brain processes images 60,000 faster than it does texts.
Infographic Corporate Videos
Infographic Videos are great way to outline data, such as corporate results and high-value financial that are related to your business. Infographic videos are essentially visuals and numbers put together in an appealing way for viewers.
We’ve always said that explainer videos are great at simplifying complex ideas and that statement has never been more true.
Infographic videos simplify data that is essential for your prospects but too difficult to grasp. Easily explained numbers and statistics are also more likely to be shared and linked by readers, boosting your visibility and helping your brand grow.
Whiteboard Corporate Videos
A whiteboard animated video is a process where the creative story is gradually being drawn on a white canvas. The videos can either showcase static images or animated drawings.
The story unfolds before the viewers’ very eyes. For instance, if your business want to narrate its mission statement and how its brand identity came about through use cases, then using whiteboard animated videos is a viable option.
Whiteboard animated videos are a great tool for memorization as they present information gradually.
The images and concepts appear one after the other which doesn’t overwhelm the audience. It also maintains their focus since there aren’t any additional graphics to distract them.
Motion Graphic Corporate Videos
Motion Graphic Videos are basically Animated Graphic Design: animation, but with text as a major component. They are a powerful storytelling and communication tool. Motion Graphic Videos bring static images to life almost like magic.
They are an excellent medium for awakening curiosity and interest.
Their ability to grab the viewer’s attention, keep them entertained, and engage them emotionally and mentally with your message makes them an efficient branding solution for your company.
If you are aiming to promote your business, raise brand awareness, outline company policies and provide the viewers with other valuable information, well-executed corporate videos will do the trick.
Samples of Corporate Videos
Process of Making a Corporate Video
When creating a corporate video, pre-production meetings with your brand are essential. They allow us to understand your company’s values and the message you would like to convey so we can create the video in your image and your voice.
With this information, we can then proceed with our usual process. Our team brainstorms and writes the script then creates the storyboards, visualizing every scene.
Our production outline is next, based on the storyboards, deciding what we need for every scene and setting our deadlines
The first step of our production phase is creating the illustrations according to the storyboards we previously created. They’re the perfect guide for our artists to stay on track.
Voiceovers are next, a critical element in our opinion. The personality of the video depends so much on the tone in that recording.
Once the illustrations and sounds are ready, our animators can work their magic and bring it all to life.
Our final step is to edit the video. Here, sound and motion effects are added, leaving us with the final video form.
All that’s left is premiering and delivering the video knowing it is up to your satisfaction.
Why Verve Videos?
Customization of Animated Explainer Videos
Custom-made animated videos allow you to realize your idea with no bounds or limitations. As a corporate video production agency, we custom-create all our illustrations in-house.
We believe in doing this because each brand deserves to be creative, limitless, and unique. We know how much your brand means to you and your clients, so that when you’re putting your name on a video, we want for you to fully embrace it by standing with it.
You can only do this if your animated video is uniquely yours and accurately represents everything your brand is about. Let’s ditch the generic cookie-cutter templates and create something as special as your brand.
Let’s put it this way: box cake mix or homemade from scratch? Isn’t it obvious? When we begin creating your video, we’re starting from scratch.
This allows us to customize all our illustrations to perfectly align with your brand character.
We have boundless limits in creating the theme of the story, the tone of the message, and the overall mood of the video.
Video Creation Done from Scratch
Maximization of ROI
With an animated explainer video that is creative and timeless, the cost is miniscule in contrast with your return.
Whether it’s through increasing client traffic, boosting product sales, or building trust with clients, our videos will maximize your ROI because we know your bottom line matters beyond everything else.
We don’t just make the perfect video for you, we go the extra mile to ensure wide reach and optimal search visibility.
Our videos aim to personify your brand, familiarize people with it, and increase customer engagement with your website and pages by building brand loyalty and intimacy.
Optimization of Search Visibility and Customer Engagement
Simplification of Complex Ideas
No idea is too complex for us to animate. No matter how big your imagination is, we translate it into visual form, ready-to-deliver to your audience.
That’s the beauty of customization – we don’t believe in limiting creativity, nor do we want to deliver an explainer video that your clients may have seen somewhere else.
The bigger your idea, all the more memorable your explainer video will be!