Corporate Video Production

A corporate video is an excellent channel to raise awareness about your corporation, share quarterly results, or even launch a new product to your stakeholders.

A corporate video production company can help with any stage of your inbound marketing funnel. These stages are Attract, Engage, Close, and Delight.

A corporate explainer video is a great communication tool that enables your business to advertise your brand to the masses — regardless if you’re B2C or B2B — in a fun yet efficient and engaging way.

With our corporate videos production services, you will have the power to organically increase your website traffic, boost your sales, and help your brand grow.

Corporate Videos Production​

What is a Corporate Video?

A corporate video is a video used by a business or an organization. However, the term “Corporate Video” is actually an umbrella that defines all types of video communication your business would make to advertise your brand to the masses.

There was a time when animated corporate video production was considered a luxury for companies that could afford including them in their marketing strategy.

However, this no longer is the case. Corporate videos have become an integral part of a broad and comprehensive marketing strategy, for both SMEs and large, multinational companies alike.

This is because corporate videos production is a smart and efficient way for a business to grow. Video content is more often than not easier on the eyes than articles or books, eBooks, and whitepapers.

There is no denying that reading is extremely important, but videos have become more attention-grabbing and engaging that words strung together in text format, especially for companies. For this reason, corporate video production services have become more popular.

Simply put, your business has a golden opportunity to harness the immeasurable benefits of incorporating corporate videos in your marketing strategy. Some of these benefits, which will be explained below, are expanding your customer base, improving your brand image, and boosting ROI.

Five Key Benefits of Corporate Videos Production

When your target audience can see your business’ efforts to outline who it is as a company, what are the products and/or services it sells, and how they can address their pain points and purchasing dilemmas, alongside the efforts to make your brand stand out from the competition, they can feel the passion and the sentiment.

They can see the dedication demonstrated by your business to address their problems and cater to their needs. What better way to encourage this than by investing in corporate videos production?

A corporate video intended for advertising will help your target audience to know more about your brand identity, your mission statement, your values and the overall corporate culture prevalent within your company.

Thus, your business generates brand awareness, builds its brand image, bolsters its credibility, and earns your target audience’s trust.

Corporate Video Production Increase Brand Awareness and Build Trust

Corporate Video Production Adds Personality to Your Brand

Videos in general are an amalgamation of music, pictures, visuals, and narratives that build a compelling storyline for your business and grab the attention of the viewers.

One example of a corporate video is a behind-the-scenes tour of your company’s offices that can at once portray your passion, give an insight to customers on how the company operates, and advertise it.

The more passion and enthusiasm a behind-the-scenes corporate video can convey, the more engagement your business can generate with both prospects and customers.

Corporate videos production services can thus be a mix of both style and substance that add a little more personality to your brand.

Animated corporate video production can be used to increase conversion rates. A corporate video that can answer FAQs regarding your company (services, terms and conditions, concerns, and any other related matter) in detail can go a long way to accelerate the cadence of conversion rates and increase sales.

When it comes to increasing sales, corporate videos are not strictly confined to a live format.

For instance, an animated corporate video production for business that explains who your business is and showcases your product or services in a visually appealing way can appeal to buyers and prompt them to make a purchasing decision in your favor.

Carefully crafted animated corporate videos can attract more people towards your brand by describing the way you do customer service, describing the benefits of your products or service, yielding higher ROI, and enabling your business to boost sales.

Corporate Video Production Boosts Sales and Leads to a Higher ROI

Corporate Videos Production Acts as Strong Call-to-Action for Customers

The compelling and clear message that is being sent via a corporate video generates powerful emotions from prospects and customers. Corporate videos thus have the ability to prompt customers to take it to the next level through a call-to-action (CTA).

A CTA can signify many things depending on the customer’s position in the sales funnel: it can mean buying your product, subscribing to your newsletter feed, or signing up for a free trial.

Your business could incorporate a powerful CTA in the video, thus increasing the likelihood of viewers interacting with your brand.

Corporate video production services in turn generate more qualified leads and also boost the probability of prospects becoming paying customers.

Search engines consistently try to provide the most valuable results in their search queries. Corporate videos are primarily educational in nature, and are thus extremely valuable to consumers who are constantly seeking answers.

Let’s say that, for example, a prospect is on a search engine looking for a product within your business’ market segment. Your company’s corporate video is very likely to be featured among the top results on Google, Yahoo, Bing, or any other search engine.

Additionally, from a statistical standpoint, your business’ website is 53 times more likely to show up on the first page of Google if it has any video format embedded on it.

Simply put, animated corporate video production will do wonders SEO-wise, and will undoubtedly contribute in increasing your business’ digital visibility.

Corporate Videos Production Enhances Your Website’s SEO Rankings

Animated Corporate Video Production Styles

Live-Action Corporate Videos Production

A live-action video is a format that relies on visual motion, or photography, instead of animation. Creative corporate videos humanize your business and its brand identity, and aim to connect with customers in a direct way by directly engaging and interacting with them.

For a corporate brand video, humanization can be beneficial in building trust and credibility. Seeing a real person on camera can help your audience better connect with your brand.

Live-Action Corporate Videos​

Animated Corporate Videos Production

Animated Corporate Videos

A corporate video for business relies on animated motion and allows you to expand the creative envelope to better outline your brand image, company policies, and products and/or services you provide using creative visuals that can be either animated or real.

Animated corporate video production establishes your company as creative and innovative. Unlike the live-action style, animation has no limits. Animated corporate videos are also easier for your audience to process, since the human brain processes images 60,000 times faster than it does texts.

Infographic Corporate Videos Production

Infographic videos are a great way to outline data, such as corporate results and high-value financials that are related to your business. Infographic corporate videos are essentially visuals and numbers put together in an appealing way for viewers.

We’ve always said that explainer videos are great at simplifying complex ideas, and that statement has never been more true. Our corporate video production company excels at demystifying complex topics and bringing them to life.

Infographic corporate video production simplifies data that is essential for your prospects but too difficult to grasp. Easily-explained numbers and statistics are also more likely to be shared and linked by readers, boosting your visibility and helping your brand grow.

Infographic Corporate Videos​

Whiteboard Corporate Videos Production

Infographic Corporate Videos​

A whiteboard animated video is a process where the creative story is gradually being drawn on a white canvas. The videos can either showcase static images or animated drawings.

The story unfolds before the viewers’ very eyes. For instance, if your business wants to narrate its mission statement and show how its brand identity came about through use cases, then using whiteboard animated videos for business is a viable option.

Whiteboard animated videos for business are a great tool for memorization as they present information gradually.

The images and concepts appear one after the other which doesn’t overwhelm the audience. This style of corporate video also maintains your audience’s focus since there aren’t any additional graphics to distract them.

Motion Graphic Corporate Videos Production

Motion graphic videos are basically animated graphic design; they’re a style of animation that uses text as a major component. They are a powerful storytelling and communication tool. Motion graphic videos bring static images to life almost like magic.

They are an excellent medium for awakening curiosity and interest.

Motion graphic’s ability to grab the viewer’s attention, keep them entertained, and emotionally and mentally engage them with your message makes them an efficient branding solution for your company.

Motion Graphic Corporate Videos​

If you are aiming to promote your business, raise brand awareness, outline company policies, and provide the viewers with more valuable content, well-executed corporate videos production will do the trick.

Samples of animated Corporate Videos

CWB Maxium logo
Middle East Business Aviation Association

Process of Corporate Video Production

Pre-Production

When creating a corporate video, pre-production meetings with your brand are essential. They allow us to understand your company’s values and the message you would like to convey so we can create the video in your image and your voice.

Here, you can also choose the style of video you’re looking for: whiteboard, animated, infographic, motion graphic… Our corporate video production services are, after all, a reflection of you.

With this information, we can then proceed with our usual process. Our team brainstorms and writes the script before creating the storyboards, visualizing every scene.

Our production outline is next, based on the storyboards, deciding what we need for every scene and setting our deadlines.

The first step of our production process is creating the illustrations according to the storyboards we previously created. They’re the perfect guide for our artists to stay on track. 

Voiceovers are next, which are a critical element in our opinion. The personality of the video depends on the tone in that recording.

Once the illustrations and sounds are ready, our animators can work their magic and bring it all to life.

Production

Post-Production

The final step is to edit the video. Here, sound and motion effects are added, leaving us with the final video form.

All that’s left is premiering and delivering the video, knowing that it meets and even exceeds your expectations.

Why Verve Videos?

Customization of Animated Explainer Videos

Custom-made animated corporate video production allows you to realize your idea with no bounds or limitations. As a corporate video production company, we custom-create all our illustrations in-house.

We believe that each brand should be creative, uninhibited, and original. We want you to truly embrace your brand by standing with it when you place your name on a video since we are aware of how much it means to you and your audience.

You can only do this if your animated videos for business are uniquely yours and accurately represent everything your brand is about. Let’s ditch the generic cookie-cutter templates and create something as special as your brand.

Types of Explainer Videos
Video Creation Done from Scratch​

Let’s put it this way: box cake mix or homemade from scratch? Isn’t it obvious? When we begin creating your video, we’re starting from scratch.

This allows us to customize all our illustrations to perfectly align them with your brand identity. We have boundless limits in creating the theme of the story, the tone of the message, and the overall mood of the video.

Video Creation Done from Scratch

Maximization of ROI

With an explainer animated corporate video production that is creative and timeless, the cost is miniscule in contrast with your return.

Whether it’s through increasing client traffic, boosting product sales, or building trust with clients, our animated corporate video services will maximize your ROI because we know your bottom line matters beyond everything else.

Maximization of ROI
Optimization of Search Visibility and Customer Engagement​

We don’t just make the perfect video for you, we go the extra mile to ensure wide reach and optimal search visibility.

Our corporate videos aim to personify your brand, familiarize people with it, and increase customer engagement with your website and pages by building brand loyalty and intimacy.

Optimization of Search Visibility and Customer Engagement

Simplification of Complex Ideas

No idea is too complex for us to animate. Our corporate video production services can translate your idea into animations, regardless of how big or complex it is.

That’s the beauty of customization – we don’t believe in limiting creativity, nor do we want to deliver an explainer video that your clients may have seen somewhere else before.

The bigger your idea, the more memorable the explainer animated corporate video production will be!

Simplification of Complex Ideas​