A brief demonstration of why customized explainer videos will elevate your business and make you stand out of the competition.

Video marketing has become an integral tool for businesses in today’s digital age. If you want to convey ideas easily and deliver your messages effectively, animated explainer videos are the way to go.

    Creating videos has long been an expensive and time-consuming process; online video ad expenditures in the U.S. totaled to $775 million for the year 2007, according to Forbes. Today, videos are growing to be more affordable and practical than ever, with animated explainer videos specifically being most effective of them all. Explainer videos are concise, relatable, jammed with FAQs and their answers, highly creative,  and more importantly, perfect for showcasing your brand personality.

Statistics shared by Wyzowl suggest 93 percent of businesses that used video believe it has increased client’s understanding of their brand, where 36 percent of brands said they received fewer support queries because of their use. Statistics also showed that 45 percent of businesses using video have an explainer video on their homepage; a whopping 83 percent of them believe it made it more convenient to share the information

There are many ways to create compelling animated explainer videos for improving your audience reach, either through cloud-based video builders, software, that uses ready-made templates or through video makers who favor customization.

How Are Our Animated Explainer Videos Different than DIY Videos?

DIY video software allows you to browse a directory of various templates, objects and enable you to customize audio, effect, text, media and even permit you to easily share your videos on social networks. But do they provide creative graphics to keep your audiences engaged? With the internet’s video content inevitably taking over, audiences are becoming a lot more demanding. DIY humdrum videos will no longer be able to capture and retain their attention.

   Our approach to video creation is different. We create 2D animation videos that are tailored as per our client’s preferences and marketing needs. Check our collaborations with brands like Entrepreneur.com and Hershey’s.

    Every video we create is made from scratch; drawn, colored, and animated with precision and attention to details. Therefore, the end video becomes a personalized masterpiece that a ready-made template video can never compete with.

This approach helps clients maximize their benefit of explainer videos. Here’s why:

    To begin with, competition is fierce. Everyone is turning to video to promote their businesses from startups to corporations. That’s why your videos need to stand out from the crowd. Think about how to get your targeted audience to watch your video over and over again without repulsion. We use artistic fine points and colors that capture your brand’s soul and your audience’s hearts.

Animated Explainer Video for Hershey’s Kisses

   Below is a  screenshot from an explainer video we worked on for Hershey’s Kisses. This type of extreme meticulousness cannot be obtained with an average video DIY service.


    Secondly, your brand personality is vital. Explainer video software is suitable for generic ads or topics. They typically have a directory of characters, shapes, and objects available for public use for a cheap price. But can you imagine the animated characters you inserted to your video being used in someone else’s promotional ad too? Such a bummer, isn’t it?

The following screenshots illustrate an example of a character appearing multiple times by in different videos:


      These kinds of blunders will potentially damage your business marketing in the long and short-term alike. It deprives you of establishing a deep-rooted connection with your fans, and winds down your probability of building a fanbase at all.

Animated Explainer Video Created by VereVideos.com in Collaboration with Entrepreneur.com

To maximize the power of storytelling, your videos need a kickass script, a variety of visuals, and most importantly, to be in line with your brand personality.  According to Cisco, 69 percent of all online traffic will consist of video content by 2017. So, every little detail counts.

A screenshot of Jay having a friendly conversation with Albert for one of the videos for Entrepreneur.com

Makers of professional animated explainer videos will create projects that best represent your company and reflect the fun, ambitious nature.  We think storytelling can only be conveyed through customized videos that convey your brand’s personality, showcase your product or service and leave a positive, leaving a lasting impression with your audience. In a nutshell, we believe in telling your brand’s story! Check out our website to see we how our animated explainer videos have helped other brands tell their story!

VerveVideos.com is an animated explainer video company that has worked with some of the globally recognized brands including Entreprenuer.com and eThink. Are you ready to discuss your next animated explainer video project? We’d love to hear from you! Call us at +1-647-948-9393 or drop an email connect@vervevideos.com.