Video has quickly become one of the most popular forms of content online, and it’s no wonder why. Videos are engaging, entertaining, and easy to consume. Whether you’re scrolling through Instagram for fun, networking on LinkedIn, or even searching on Google, videos are always making a strong appearance and beating written content. However, we understand that creating a high-quality video isn’t always easy or affordable.
That’s where an explainer video animation company comes in.
What is Explainer Video Animation?
Explainer video animation is a type of video that uses animated characters to tell a story or explain a concept. They’re used by businesses from an array of fields and niches to achieve different goals.
Explainer videos are used by businesses to explain their products or services in a way that is both engaging and easy to understand. They are also used to support recruitment, training, and corporate events. Simply, explainer video animation.
Creating an explainer video can be a big undertaking, but it’s worth it. These videos can be extremely effective in helping businesses explain complex concepts in a simple way and connect with their audience.
How to make animated explainer videos
If you’re thinking about creating an explainer video for your business, here are a few things to keep in mind:
1. Know your audience
The first step in creating an effective explainer video is understanding who your target audience is. What are their needs? What do they want to know? What kind of language will they understand?
Answering these questions will help you create a video that is relevant and engaging for your audience. When you create your video with them in mind, you’re creating a video that they would search for, click on, and watch till the end.
A great way to create videos with your audience in mind is to create buyer personas that reflect your target audience.
2. Keep it short and sweet
Explainer videos should be short – videos that are around 2 minutes are ideal. This may seem like a very short amount of time, but remember you’re competing for people’s attention with 30 second videos on TikTok and Instagram. Plus, you’re trying to explain a concept, not tell a full story.
The key here is to focus on one main message for each video and make sure that the message is communicated clearly, concisely, and attractively.
3. Use engaging visuals
Since explainer videos are visual in nature, it’s important to use engaging visuals that capture your audience’s attention and persuade them to keep watching. This could include colorful graphics, animation, and even live-action footage. No matter what you do, don’t publish low-quality videos, you will only be hurting your brand.
Whatever you choose, make sure your videos are visually appealing, easy to understand, and relevant to your audience.
4. Use an engaging voiceover
Your explainer video will be much more effective when it includes an attractive and engaging voiceover. While visuals do most of the attention-grabbing, the voice-over determines whether viewers continue watching the video or leave it. This is your chance to connect with your audience and explain your concept in a way that is both interesting and easy to understand.
When choosing a voiceover artist, look for someone who is experienced in creating explainer videos and who has an engaging voice.
5. Tell a story
People love stories, so don’t be afraid to use storytelling in your explainer video. A well-crafted story can help make your concept more relatable and easier to understand. If you’re going to include dry bullet points, people are most likely going to hop off the video and on with their lives.
Keep in mind, however, that your story should still focus on your key message, don’t stray too far from the point you’re trying to make. A great way to make sure your story gets the point across is to hire an experienced scriptwriter to write your story!
6. Focus on the benefits
Listing the features of a product or a service will only bore your audience. They can check out the features on your website, but how will you convince them that these features will make their lives better? That’s why your explainer video should focus on the benefits of your product or service. What will your audience get out of using it? How will it make their lives better?
Answering these questions will help you create a video that is both informative and persuasive. Add to that, it will help your audience relate more to the product or service.
7. Include a call to action
Last but not least, don’t forget to include a call to action at the end of your explainer video. This could be something as simple as asking your viewers to visit your website or sign up for your newsletter. You don’t want your beautiful animated explainer video to just sit still and look pretty, you want it to convert!
Whatever you choose, make sure your call to action is clear and concise as you want people to know exactly what you want them to do after watching your video.
Choosing an explainer video animation company
Now that you know the steps of preparing for an animated explainer video, you need someone to bring it to life. Here are a few key things to consider when choosing an animated explainer video production company.
First, you’ll want to make sure that the company has a strong portfolio of previous work. Check out their case studies and how their previous animated explainer videos benefited their clients. Look out for the number of views, conversion rates, and engagement metrics! This will give you a good sense of their style, their approach to animation, and their understanding of business.
Second, it’s important to find out what kind of experience the company has in creating explainer videos. There are many production videos out there, but not all of them have experience in creating animated explainer videos. Choose a company that is known to be an animated explainer video maker. The more experience they have, the better equipped they’ll be to handle your project.
Finally, be sure to get a sense of the company’s customer service policies. You should feel confident that you can contact them with any questions or concerns you may have about your project.
By following these tips, you can be sure that you’re choosing the right animated explainer video production company that will produce the best animated explainer videos that suit your needs.
4 of our Best Animated Explainer Videos
Now that you know what it takes to prepare for an animated explainer video, we’ve compiled a few of our best animated explainer videos in the past few years.
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Waupi – Your personal hotel concierge
This fun and short explainer video, done by our talented team at Verve Videos, does a great job of pinpointing the target audience’s pain points through simple animation and offering them the best solution for their problems!
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VerveVideos.com – Hershey’s Kisses
Storytelling and animated explainer videos are truly a match made in heaven. This video for Hershey’s Kisses is heartwarming and informative! Must be one of our favorites!
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Beirut Duty-Free – Shop & Collect
https://www.youtube.com/watch?v=QF4JFCEaI8g
This fun and detailed explainer video for Beirut Duty-Free explains the Shop & Collect service in a simple way. The video shows the simple steps needed to use the Shop & Collect service and then features a call-to-action, calling the airport’s customer service number displayed on the screen.
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Animated Explainer Video Collaboration with Polycultural
By storytelling and simple visuals, our projects with Polycultural work towards a greater goal. Informing people about immigration services has always been such a boring task with endless paper work. However, using animated explainer videos make it easier to reach out to the target demographic and get the message through!
We have more amazing explained videos in our portfolio. You can even binge watch them through our Youtube Channel!
Final Thoughts
Creating an explainer video can be a big undertaking, but it’s worth it and we’re here to make it look like a breeze. These videos are an excellent way to connect with your audience and explain complex concepts in a simple, engaging way. Just what you need to attract and inform your audience!
We understand that you’re busy, and that’s why, at Verve Videos, we handle everything from A to Z. You don’t have to choose a voice-over artist or even choose an animation color. We work with you to turn your vision into one hell of an animated explainer video that serves your goals.
Let us know your animated explainer video needs, and we’ll handle the rest from research to preparation to creation.
Ready to create impactful animated explainer videos? Reach out to us!
