How Can You Use Videos in Your Industry?
In the Internet Age, video marketing is being increasingly embraced across the board. According to a study done by Cisco, videos will make up more than 82% of all consumer internet traffic by 2022.
There is a wide array videos types and styles that your business can choose from, regardless of the industry it operates under. But nonetheless, choosing the right video type/style is not always an easy affair. As a business, you need to find out what your goals are, what your purpose is for that video, and what unique value proposition you are presenting to your viewers.
Some video styles tend to better match with specific video formats. For example, for explainer videos, marketers can opt for animated videos.
Thus, as a general rule of thumb if you ask yourself if video content makes sense for your industry and optimizes your marketing efforts, the answer is a resounding yes. On the other hand, there are industries that must adopt a marketing strategy perhaps more than others.
Here are some of them:
01
Videos for the eCommerce Industry
Ecommerce is thriving in all corners of the world, and has become an inextricable component of global retail as a whole. It is estimated that there will be 2.14 billion global digital buyers in 2021.
As internet technology further evolves, consumers are becoming increasingly reliant on ecommerce at the expense of in-store shopping. Thus, it makes sense having a video representation of your business’ products or services, which can further prompt viewers to make a purchase decision in your favor.
With video content, they get a full visual and realistic representation as to what the product is, what are its features, and what problems it is capable of solving. This is why Live-action video content is a must for all ecommerce stores.
02
Videos for Law Firms and Attorneys
Seeking legal counsel, regardless of the type of litigation involved, is often a large investment. Many attorneys either have hourly rates or charge retainer fees. Companies and/or individuals will most likely have to pay additional costs for services involving extra time and effort by your lawyer.
As a law firm, your goal is to immediately gain trust. The prospect requires credibility and must feel that human connection instantly, especially considering that legal matters often involve critical issues. Hence the importance of video content.
For example, your law firm can have video content that outlines cases won in the past via client testimonials. This type of video, shot in live-action style, can cement your credibility as a law firm and convince prospects to partner up with it.
03
Videos for the SaaS Industry
SaaS, or Software-as-a-service, is perhaps the quintessential industry that must adopt a video marketing strategy. Developing a software product that is reliable and bug-free is already challenging in and of itself.
Promoting and advertising the product to a wide audience that is both tech and non tech-savvy is a harder task. This is why video content is essentially a no brainer for this industry.
Producing a video that explains the features of the software service in an animated manner, or another one that showcases the corporate culture within your business is vital, since they can bolster your brand image and forge a strong connection with viewers, and encourage them to buy your software service.
04
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Videos for the Healthcare Industry
The Healthcare industry is perhaps the most difficult one for building trust. After all, there is nothing more important than health.
Whether it be a healthcare facility looking for hardware or software products, or a patient choosing a doctor or a specialist, or seeking a first or second opinion for a particular ailment, a huge amount of trust is needed to make these kinds of decisions.
As a healthcare facility, your best bet would lie in cementing customer satisfaction to win over new patients. Thus, Live-action testimonial videos that outline personal success stories can positively influence prospects.
The key goal in this video format is to tell a compelling story. One that reaches hearts and arouses curiosity, and ultimately pushes patients to seek a solution to their health-related problems with your facility.
05
Videos for the Education Industry
After health, having a good education is perhaps the most important decision a person can take. Choosing the right school or university can determine success or failure in the future of a person’s life.
People, especially young adults, seek the right, digestible information to see how an educational institution can fit their needs and mold and prepare them for a future professional career.
Under these conditions, a good video type for education would be explainer videos, or videos that provide information using charts and graphs, for example about the graduation rates.
For universities for example, viewers would want to have a good overview of what the curricular program is, both the teaching and administrative task within a specific department, and learn from other part-time and full-time students, both undergraduates and graduates, what it means to study at a particular university.
Explainer videos give the viewers a good insight on how an educational institution works, and is highly capable of forging a strong connection between both parties.
So there you have it. Carefully curated, well-executed videos can offer positive, tangible results, and constitute great marketing tools for your business, and they add more spice to your overall marketing efforts.
The key objective is to find the adequate video style, or video type that will resonate the most among your audience. Therein lies our specialty as a video marketing agency.
VerveVideos.com is a Canada based animated explainer video production company that has worked with international names including Entreprenuer.com, and Hershey’s. Are you ready to discuss your next animated explainer video project? We’d love to hear from you! Call us at +1-833-333-2578 or drop contact us through this link!
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