Explainer videos, explained.
The best days we all remember from school were when the teacher walked into the classroom wheeling in a TV. Even though the video playing was usually about the same boring topic the teacher was going to explain anyway, it was still much more interesting; these are the only lessons we still remember until now, having survived the brutal test of time.
Explainer videos have evolved a lot since, they have increased in popularity too. That goes back to many reasons:
They are both informative and entertaining.
It takes less time to watch a video than read an article on the same topic.
The information in the video is much more memorable than information put into words.
Most people retain up to 90% of the message in a video, compared to only 10% of what they read in text.
We are living in a video era, where videos are largely dominating the internet. One powerful video can reach millions of people and create massive social following and sharing. That is one of the main reasons why successful marketers have started incorporating videos into their marketing strategy.
Here are three reasons videos would benefit your marketing strategy:
In 2017, it is estimated that at least 69% of all online traffic has video content. (ideamachinestudio).
An impressive example is Dropbox, which grew from 0 to 1 MILLION users in a short 5 years. It’s impressive because on their website they had only a logo and an explainer video. (wizmotions).
Explainer Videos increase conversion rates which could lead to an increase in sales.
Businesses are adapting to the fast paced life nowadays; they know people are busy and relatively impatient. When a business wants to get more information across to its customers faster and make sure they stay tuned, explainer videos are their number one choice.
There is a reason behind that:
Studies show that most people could give up on a website within 10 seconds of opening it, so you have that much time to grab their attention. Explainer videos are the only way to do that.
Statistics show that using the word ‘video’ in an email subject line boosts the open rates by up to 19% (Syndacast).
59% of senior executives said that if both text and video are available on the same topic, they are more likely to choose video (MWP). In addition, a poll conducted by Forbes showed that 75% of business stakeholders view industry-related video at least one time during the workweek.
The ultimate goal for all corporations is to increase profit and improve sales numbers. Marketing strategies are made with that in mind, to ensure obtaining a significant share of the growing online shopping market. An explainer video goes farther more than just making your product or service seem more attractive and explain its best features, it actually helps your customer make up their mind about your product. With Online shopping retail sales predicted to grow steadily to $370 billion in 2017, up from $231 billion in 2012, who wouldn’t want a piece of that pie?
How explainer videos can help your business boost sales:
According to InternetRetailer.com, up to 85% of people are more likely to buy a product if they first saw an animated explainer video.
According to (ideamachinestudio), polls show that 90% of online shoppers said that they have found videos to be helpful when it comes to making a decision about a product.
A text website is estimated to keep the visitors’ attention for an average of 8 seconds, a website with an explainer video is capable of keeping the visitors’ attention for around 2 minutes.
It’s not just any explainer video though, it’s the right explainer video. To make sure you get the most out of an explainer video, reach more people and boost your sales, you have to make sure you make the best explainer video for your product or service.
There are some guidelines to follow when it comes to making a good explainer video:
Keep it brief; explainer videos less than 15 seconds long are shared 37% more often (ideamachinestudio). A good explainer video shouldn’t be longer than 2 minutes.
Make sure it is entertaining from the beginning so you wouldn’t lose the viewers’ attention.
Keep it simple and memorable.
Choosing a catchy tune or phrase ensures the viewer is reminded of your product or service often.
Understand your target audience and get an explainer video tailored to their needs and interests.
The right explainer video, marketed to the right audience, on the right channels will guarantee a boost in online traffic and ultimately sales.