Explainer Video
Explainer Videos have soared in popularity lately with 96% of online users choosing to watch them. Explainer videos have convinced 85% of their viewers to purchase a product or service. They are the perfect tool to communicate the value of your product quickly and clearly to your audience.
Check out this explainer video for CWB Maxium Financial
What is an Explainer Video?
An Explainer Video is a short video that explains a product or service offered, in a simple, engaging and compelling way using clear and concise language. The majority of explainer videos are animated as they are the best choice to showcase abstract products and services.
What is the duration of an Explainer Video?
The typical sweet spot for explainer videos is usually around 90 seconds.
That length is based on the idea that the shorter the videos, the better. That idea is based on the premise that short videos are clear and straightforward, and capture attention better than long messages.
How Explainer Videos Help
Many businesses can have a difficult time explaining in a clear and succinct way what type of products and/or services they produce, and how customers benefit from them.
Explainer videos solve that problem by using appealing and attractive visuals that quickly grab the viewer, or the lead’s attention.
Since these videos are visually captivating and relatively short, visual and auditory senses are harnessed together, thus increasing viewers’ retention rates, offering consumers a clear explanation of the product.
Explainer videos can also be created in a different format: Live-action videos. Since people are cast, Live-Action videos are a great tool for connecting with the viewers.
Furthermore, the product or the service itself are highlighted in Live-Action videos, since they are shown in a tangible manner. Regardless of the format used, Explainer Videos are informal, educational, and entertaining as well.
There is a reason behind that:
- Studies show that most people could give up on a website within 10 seconds of opening it, so you have that much time to grab their attention. Explainer videos are the only way to do that.
- Statistics show that using the word ‘video’ in an email subject line boosts the open rates by up to 19% (Syndacast).
- 59% of senior executives said that if both text and video are available on the same topic, they are more likely to choose video (MWP).
- A poll conducted by Forbes showed that 75% of business stakeholders view industry-related video at least one time during the workweek.
The ultimate goal for all corporations is to increase profit and improve sales numbers. Marketing strategies are made with that in mind, to ensure obtaining a significant share of the growing online shopping market. An explainer video goes farther more than just making your product or service seem more attractive and explain its best features, it actually helps your customer make up their mind about your product. With Online shopping retail sales predicted to grow steadily to $370 billion in 2017, up from $231 billion in 2012, who wouldn’t want a piece of that pie?
The World of Animated Explainer Videos
An animated explainer video presents a product or an idea in a way that is concise, memorable, and engaging. It is the go-to channel for delivering new information and for this reason, brands all over the world count on animated explainer videos to reach their objectives. Explainer videos are used in a variety of ways: to introduce your brand, to explain how a product works, as an educational tool to train your team, this list goes on. When you’re looking for a way to be both informative and interactive, an explainer video is the way to go.
There are several types of explainer videos, with the most popular being animated explainer videos. This popularity is chiefly thanks to the immense room they allow for creativity. An animated explainer video always starts as a blank canvas, where your imagination runs wild and your creativity becomes limitless. Whatever your objective creating brand awareness, boosting product sales, providing a how-to tutorial, increasing client conversation rates – however you envision it, we give it life.
How Explainer Videos Boost Sales:
- 85% of people are more likely to buy a product if they first saw an animated explainer video.
- Polls show that 90% of online shoppers said that they have found videos to be helpful when it comes to making a decision about a product.
- A text website is estimated to keep the visitors’ attention for an average of 8 seconds, a website with an explainer video is capable of keeping the visitors’ attention for around 2 minutes.
It’s not just any explainer video though, it’s the right explainer video. To make sure you get the most out of an explainer video, reach more people and boost your sales, you have to make sure you make the best explainer video for your product or service.
Guidelines for the right Explainer Video
- Keep it brief; explainer videos less than 15 seconds long are shared 37% more often
- A good explainer video shouldn’t be longer than 2 minutes.
- Make sure it is entertaining from the beginning so you wouldn’t lose the viewers’ attention.
- Keep it simple and memorable.
- Choosing a catchy tune or phrase ensures the viewer is reminded of your product or service often.
- Understand your target audience and get an explainer video tailored to their needs and interests.
The right explainer video, marketed to the right audience, on the right channels will guarantee a boost in online traffic and ultimately sales.
How Animated Explainer Videos Help Convert Leads to Clients
With studies showing that most people could give up on a website within 2 to 3 minutes of visiting, you have no time to waste. Attracting traffic to your website is a great first step, but it’s not enough to convert leads to clients. When a lead is going through the buyer’s journey, they’re still looking for quick answers on your product or brand in general. At VerveVideos.com, we maximize on this opportunity. Enter: Explainer Video. An animated explainer video delivers on content, time and impact. It provides an interactive means of communication in the most concise way and speeds the decision-making process. By including an explainer video on your landing page, you engage leads and accelerate conversion time to become clients.
The Science Behind Animated Explainer Videos
Consider the dual-coding theory, which is a theory of cognition posing that retaining information is aided by the formation of mental images, which in turn is augmented by verbal associations and visual imagery. This theory concludes that most people are able to remember 10% of what they hear. When other senses are engaged along with the auditory sense, that number climbs up to 68%. Animated explainer videos hone in on this multisensory approach – stimulating visual, auditory, and kinesthetic senses – so that viewers with a variety of learning styles can retain the information.
Simply put, by simultaneously hearing sound, watching motion graphics, and reading text, animated explainer videos create a learning experience that engages the viewer’s senses, allowing information to be retained for a longer period of time. This is why more people remember what they learn by watching a video than reading text. In striving to make our videos accessible, you may let us know during your consultation if you’d like to add Open Captions.
What Makes A Good Animated Explainer Video?
An animated explainer video is starting to feel like the solution to all your problems, right? We agree, but there are a few factors to keep in mind if you want your video to do all the awesome things it’s destined for.
Some general characteristics to look out for:
The length of the video
A good explainer video runs for an average of 2 minutes. It should be concise, with content that covers the important stuff and doesn’t leave much room for hesitancy.
Illustrations that set you apart
Your brand should be embedded into the essence of your animated explainer video. This means personalization and customization. You want to be able to custom-create your vision without being limited to a set of cookie-cutter templates and DIY images to choose from.
Quality that engages your target audience
An animated explainer video of excellent quality is one with a captivating voiceover and complementary music perfectly supporting the visual experience so that your viewers’ multi-senses are in harmony. We cater the complete experience to your target audience so that your video is informative and impactful. Types of Animated Explainer Videos
There are several types of animated explainer videos, all of which are awesome for adding to your marketing strategy. Type of video you select depends on the message you’re looking to convey. They differ mainly in their animation style: 2D character animation, 2D motion graphics animation, whiteboard animation or cartoon. Depending on your objectives and target audience, each animated explainer video provides a different visual experience.
Startup Explainer Video
What good is launching your venture if no one knows about your awesome startup? With a Startup Explainer Video, seize the opportunity to introduce what your brand is all about and make an effective first impression on partners and potential clients. As your startup continues to grow and your target audience expands, a startup explainer video maintains the important role of cementing your brand and its products. Your landing page is the perfect place to house your explainer video, capturing leads and converting them to clients.
Animated Corporate Explainer Video
Animated corporate explainer videos are being adopted by corporate brands as a means to modernize the way they communicate with internal and external stakeholders. You can deliver your annual report in a more engaging format by turning it into an explainer video with motion graphics and an added auditory experience. LetsMarket.it an inbound marketing agency utilized Corporate Explainer Video. Animated corporate explainer videos are an exciting way to show off your corporate achievements and set business projections. This enables you to maintain your corporate character without compromising engagement and interest.
Animated tutorial videos encompass a wide range of informative videos including animated how-to videos, demo videos, FAQs, as well as educational e-learning videos. With a step-by-step process, your animated tutorial video acts as a virtual client-care representative walking your clients through your product or service. This empowers your clients and earns you less time troubleshooting.
Animated Promotional Videos
An animated promotional video is an awesome way to market your brand and reach a wider audience. With customization, an animated promotional video allows you the full creative liberty to project your brand’s message and character in a short time you’re given to advertise to your audience. Animated promotional videos are an especially important investment as their timeless character allows you to continuously reap their benefit.
Animated Nonprofit Videos
Nonprofit organizations are turning to animated explainer videos to raise awareness on issues in a way that engages stakeholders, funders, and clients. With an animated nonprofit video, you effectively improve your outreach strategy to increase the scope of your work as well as client intake. Your animated nonprofit video can promote programs and services by including testimonials to engage funders. Nonprofits often use explainer videos to kick-off campaigns or advocate for important causes. We have created videos for several clients in the nonprofit sector and can create an impactful video within your budget.
Animated Explainer Videos VerVerveVideos.com
Nonprofit organizations are turning to animated explainer videos to raise awareness on issues in a way that engages stakeholders, funders, and clients. With an animated nonprofit video, you effectively improve your outreach strategy to increase the scope of your work as well as client intake. Your animated nonprofit video can promote programs and services by including testimonials to engage funders. Nonprofits often use explainer videos to kick-off campaigns or advocate for important causes. We have created videos for several clients in the nonprofit sector and can create an impactful video within your budget.
Customized Animated Explainer Videos
Custom-made animated explainer videos allow you to realize your idea with no bounds or limitations. At VerveVideos.com, we custom-create all our illustrations in-house. We believe in doing this because each brand deserves to be creative, limitless, and unique. We know how much your brand means to you and your clients, so that when you’re putting your name on a video, we want for you to fully embrace it by standing with it. You can only do this if your animated explainer video is uniquely yours and accurately represents everything your brand is about. Let’s ditch the generic cookie-cutter templates and create something as special as your brand.
Let’s put it this way: box cake mix or homemade from scratch? Isn’t it obvious? When we begin creating your video, we’re starting from scratch. This allows us to customize all our illustrations to perfectly align with your brand character. We have boundless limits in creating the theme of the story, the tone of the message, and the overall mood of the explainer video.
With an animated explainer video that is creative and timeless, the cost is miniscule in contrast with your return. Whether it’s through increasing client traffic, boosting product sales, or building trust with clients, our videos will maximize your ROI because we know your bottom line matters beyond everything else.
Optimal Search Visibility and Customer Engagement
We don’t just make the perfect video for you, we go the extra mile to ensure wide reach and optimal search visibility. Our videos aim to personify your brand, familiarize people with it, and increase customer engagement with your website and pages by building brand loyalty and intimacy.
Explainer Videos Simplify Complex Ideas
No idea is too complex for us to animate. No matter how big your imagination is, we translate it into visual form, ready-to-deliver to your audience. That’s the beauty of customization – we don’t believe in limiting creativity, nor do we want to deliver an explainer video that your clients may have seen somewhere else. The bigger your idea, all the more memorable your explainer video will be!
Explainer Videos go hand in hand with Landing Pages
Your landing page is the best place to make an impression. With an animated explainer video on your landing page, maximize this opportunity by including a video that quickly captures your audience. Your explainer video is the perfect tool to make an impact and convert leads to clients. You have an explainer video. Now What?
Benefits of using Animated Videos:
Incorporating animated videos as a marketing tool for your business can only have a positive impact, for a number of reasons.
By using Animated Videos, your business stands out.
First of all, it sets you apart from the competition. In an increasingly competitive marketplace, it’s important for your business to stand out from its competitors. Creating Animated videos will go a long way to accomplish that goal by establishing your business as a creative and an innovative one.
Animated Videos provide a comprehensive engagement with prospective buyers.
Secondly, it will help you engage with your customers through creative and compelling visuals. Visuals are very powerful and the numbers prove it. 65% of people are visual learners. Moreover, the human brain processes images 60,000 faster than it does texts.
As the old adage goes: “A picture is worth a thousand words”. Hence the efficiency of animated videos and the huge mark they can leave on viewers in terms of connectivity
Animated Video boost SEO rankings.
Thirdly, assuming you have an online presence, animated videos will definitely improve your website’s SEO ranking. For example, having an animated video on your website’s landing page can drastically reduce the bounce rate, which is the percentage of visitors that come to your site and quickly bounce without visiting another section.
This will lead to boost conversion rates, whereby customers take a specific action, such as signing up to your newsletter, and/or make a purchasing decision. All-in-all, Animated Videos are a great way to bring the products and the services that you offer into life.
