Explainer Video
Explainer Videos has seen a tremendous increase lately. They are perfect for a product you have a great product that’s ready for mass consumption, but you’re unable to communicate its value clearly and quickly.
Check out this explainer video for CWB Maxium Financial
What is an Explainer Video?
An Explainer Video is a short video that explains a product or service offered, in a simple, engaging and compelling way using clear and concise language. The video is either animated, or shot live.
What is the duration of an Explainer Video?
The typical sweet spot for explainer videos is usually around 90 seconds.
That length is based on the idea that the shorter the videos, the better. That idea is based on the premise that short videos are clear and straightforward, and capture attention better than long messages.
How Explainer Videos Help
Many businesses can have a difficult time explaining in a clear and succinct way what type of products and/or services they produce, and how customers benefit from them.
Explainer videos solve that problem by using appealing and attractive visuals that quickly grab the viewer, or the lead’s attention.
Since these videos are visually captivating and relatively short, visual and auditory senses are harnessed together, thus increasing viewers’ retention rates, offering consumers a clear explanation of the product.
Explainer videos can also be created in a different format: Live-action videos. Since people are cast, Live-Action videos are a great tool for connecting with the viewers.
Furthermore, the product or the service itself are highlighted in Live-Action videos, since they are shown in a tangible manner. Regardless of the format used, Explainer Videos are informal, educational, and entertaining as well.
There is a reason behind that:
- Studies show that most people could give up on a website within 10 seconds of opening it, so you have that much time to grab their attention. Explainer videos are the only way to do that.
- Statistics show that using the word ‘video’ in an email subject line boosts the open rates by up to 19% (Syndacast).
- 59% of senior executives said that if both text and video are available on the same topic, they are more likely to choose video (MWP).
- A poll conducted by Forbes showed that 75% of business stakeholders view industry-related video at least one time during the workweek.
The ultimate goal for all corporations is to increase profit and improve sales numbers. Marketing strategies are made with that in mind, to ensure obtaining a significant share of the growing online shopping market. An explainer video goes farther more than just making your product or service seem more attractive and explain its best features, it actually helps your customer make up their mind about your product. With Online shopping retail sales predicted to grow steadily to $370 billion in 2017, up from $231 billion in 2012, who wouldn’t want a piece of that pie?
How Explainer Videos Boost Sales:
- 85% of people are more likely to buy a product if they first saw an animated explainer video.
- Polls show that 90% of online shoppers said that they have found videos to be helpful when it comes to making a decision about a product.
- A text website is estimated to keep the visitors’ attention for an average of 8 seconds, a website with an explainer video is capable of keeping the visitors’ attention for around 2 minutes.
It’s not just any explainer video though, it’s the right explainer video. To make sure you get the most out of an explainer video, reach more people and boost your sales, you have to make sure you make the best explainer video for your product or service.
Guidelines for the right Explainer Video
- Keep it brief; explainer videos less than 15 seconds long are shared 37% more often
- A good explainer video shouldn’t be longer than 2 minutes.
- Make sure it is entertaining from the beginning so you wouldn’t lose the viewers’ attention.
- Keep it simple and memorable.
- Choosing a catchy tune or phrase ensures the viewer is reminded of your product or service often.
- Understand your target audience and get an explainer video tailored to their needs and interests.
The right explainer video, marketed to the right audience, on the right channels will guarantee a boost in online traffic and ultimately sales.
