Four reasons why your business needs an Explainer Video

If you are looking to improve your business’ online presence, unveiling your products/services, generating awareness, engaging and creating a connection with your audience through a compelling story, then staying on trend is the name of the game.

When it comes to the internet, videos are the go-to content for an efficient and interactive marketing campaign. 

There are several benefits for having explainer videos as you seek to expand the reach of your business; here are four of them. 

1. Explainer videos help “explaining” quickly and efficiently

This is pretty much self-explanatory: explainer videos help explain your products, who you are as a company, what it is that you do, and what services you offer. Hence the name “explainer” video.The average length of an explainer video ranges between 60 and 90 seconds. 

This is why explainer videos are effective tools that cater to the relatively short attention span of internet users.

According to a study published by Microsoft, the average human has an attention span of 8 seconds, down from 12 seconds in 2000.

Thus, explainer videos are able to retain the average viewer’s attention by quickly explaining your business idea in an attractive and interactive manner.

2. Explainer videos boost SEO rankings of your website

Whenever you decide to make a website to promote your business, keep in mind that you are competing with millions of other businesses and websites around the world. If you want to generate brand awareness, the more your business occupies the first few pages on Google, Yahoo or Bing, the better. One way to boost your SEO rankings would be to include explainer videos.

Simply put, search engines love video content; creating compelling explainer videos significantly increases your website’s organic traffic; the latter is obtained from the appearance of  the site in the results of a search that users perform in said search engines, instead of finding out about them from either paid ads or social media pages.

According to Forbes, if there is video content on a web page, users are likely to stay 2.6 times longer than a website that only contains texts and images. 

3. Explainer videos increase website conversion rates

One of the key metrics to assess whether a business is successful online or not are conversion rates.

Long story short, conversion rates take into account a simple equation: the number of customers who have completed a transaction divided by the number of website visitors.

Your business may have a professionally-made website, great products and/or services, and is among the first few pages on Google; but if customers are not going to purchase anything from it, then your online presence needs some polishing to elevate it beyond casual website visits, and turn visitors into buyers.

One way to do that would be explainer videos; embedding these types of videos significantly boost your conversion rates. 

According to another study published by Forbes, embedding videos in landing pages can increase said rates by a staggering 80%.

Hence another point that denotes the importance of explainer videos. 

4. Explainer videos generate better ROI

Last but definitely not least, since Explainer videos boost SEO rankings and increase conversion rates, they constitute a very solid and reliable ROI, or return on investment. 

According to yansmedia, 73% of B2B marketers reported that they had a positive impact on their ROI through using videos for their campaigns. 

In conclusion, Explainer videos have become the ultimate promotional tool for businesses; they are efficient, they are captivating, and they are well worth being allocated a part of your budget to produce them, and lead to increased profits.