When it comes to sharing information, there is no tool more effective than an animated explainer video. Explainer videos are highly engaging and can help you communicate complex ideas in a way that is compelling and easy for your audience to understand.
The best part about animated explainer videos is that an animated explainer video production company can customize and personalize them to fit any brand or message. Whether you’re looking to promote a new product, explain a complex concept, or simply entertain your audience, creating an animated explainer video can do the job well. In fact, animated explainer videos are one of the most versatile forms of videos as they can be used anywhere from marketing materials to internal training videos.
How to Make Animated Explainer Videos
If you’re considering using animated explainer videos for your business, you need to learn how to make animated explainer videos first. So, here are a few tips to help you get started:
- Clearly define your objectives
The first step in creating an animated explainer video is to define your objectives. What are you hoping to achieve with your video? Are you looking to increase brand awareness, generate leads, or drive sales? Are you aiming to educate your audience and teach them how to use a certain product or service?
You need to work on answering these questions with clear answers and share them with your explainer video animation company so that they can understand your goals, and start developing a creative brief that will guide the production of your video.
- Keep it short and sweet
The best animated explainer videos are short, sweet, and to the point. Viewers’ attention spans are getting shorter and shorter by the minute. So if you publish a long, boring video, chances are no one’s going to watch it or they’ll watch the first few minutes and abandon it halfway.
Depending on the platform it’s going on, the message it’s intended to send, and the target audience, the best animated explainer videos are between 2 to 10 minutes long.
In a nutshell, the shorter your video is, the more likely people will watch it all the way through.
- Create a script
When it comes to animated explainer videos, the script is king. While the attractive animations do a great job of catching attention, the script is responsible to keep and maintain that attention. A good script will keep your video focused and on-message, making sure it sets out to do exactly what you intended it to do. It will also help ensure that your video flows smoothly and doesn’t feel disjointed or abrupt.
To make sure your script flows well, hire an experienced script writer that knows the tips and tricks of storytelling. Better yet, work with an animated explainer video production company that has experience with scripts, production, and publishing!
- Use the right voiceover
The voiceover is one of the most important elements of an animated explainer video because people are drawn to other people. So when they hear a charismatic human voice narrating the story, they’re more likely to keep listening. The right voiceover artist will bring your script to life and engage your audience using their tone of voice. When choosing a voiceover artist, make sure to listen to their demos and choose someone whose style and tone fit your brand and your video’s message.
An animated explainer video production company will have different voiceover artists for you to choose from. They will also suggest artists that suit your business and the animated explainer video itself.
- Use compelling visuals
While the script and voiceover largely affect the end result, animated explainer videos are in fact all about the visuals. The best way to engage your audience and communicate your message is through powerful visuals that tell a story. Visuals that smoothly follow and complement the script allow your viewers to follow through and engage with the video.
When choosing visuals for your video, make sure they are high quality and relevant to your brand. We cannot stress this enough! Having low-quality visuals kills your explainer video.
So avoid using any animated explainer video maker online, and choose to work with an experienced animated explainer video production company.
- Invest in professional production
If you want your animated explainer video to be successful, it’s important to invest in a professional animated explainer video production company. Working with a reputable video production company will ensure that your video is of the highest quality and that it meets your specific objectives.
Some people might fall into the trap of using an animated explainer video maker, and while it might look appealing, it does not do the job. On the other hand, hiring an explainer video animation company makes sure that a team is working on your videos from planning to scriptwriting to voiceover and production.
What will an animated explainer video production company do for you?
A good animated explainer video production company will help you create an engaging and informative video that will grab your audience’s attention, hold their interest, and move them toward your end goal.
They will work with you to understand your company’s story and what you want to communicate, and then they will craft a script that brings your story to life. After the script is complete, they will work with you to determine the best way to animate your story, keeping in mind your budget, your business, your target audience, and other factors. They will even provide the voiceover that best suits your video. Once the animation is complete, they will work with you to add any finishing touches, such as music or sound effects, that will help your video really stand out.
The best explainer video animation company will also help you promote your video once it is complete, ensuring that it reaches as many people as possible.
What to keep in mind when working with an animated explainer video production company
When it comes to working with an animated explainer video company, there are a few things you should keep in mind. Here are a few:
- Budget
First and foremost, animated explainer videos are not cheap. They require a lot of time and effort to prepare, create, customize, and publish. So you should be prepared to spend a decent amount of money on one to be worth your while.
But hey, make sure that the explainer video animation company doesn’t scam you! Always make sure to check out the production company’s previous work and ask about the exact services that you’re getting for the price that they set.
Get in touch with us here to know more about our services and prices!
- Reputation
Now that we know that the best animated explainer videos are not cheap, you need to make sure that you work with an animated explainer video production company that’s worth it. You need to make sure that the company you’re working with has a good reputation. There are a lot of fly-by-night companies out there that will take your money and run, so you need to be careful.
The best way to ensure that the company that you’re working with is legit, check out their portfolio and go over their case studies if they have them on their website. If they don’t have a portfolio or a case studies section, run!
Check out our portfolio and take a look at how we excelled with our clients through our case studies!
- Agreement
Finally, you should always get a contract in writing before work begins. This ensures that you and your production company are on the same page and working in the same direction. So make sure you and your production company truly understand your business goals, and how videos fit into your strategy. Also, this way, if anything goes wrong, you have something to fall back on.
Before going into any production, keep these things in mind and you should have no trouble working with an animated explainer video company. Just make sure to do thorough research and find a reputable company that you can trust.
Final thoughts
Creating an animated explainer video is one of the best ways to promote your business and engage your audience. Instead of taking precious time to film videos, animated explainer videos give you a better end result and a better return on your investment.
And hey, before you’re tempted to use an online animated explainer video maker, remember that low-quality explainer videos will not get you the result that you need or the results that you deserve. In a nutshell, an animated explainer video production company is much better than any animated explainer video maker!
We don’t want to brag but, we are an animated explainer video production company that can help you turn the ideas in your head into actual engaging videos. Contact us today, and we’ll get back to you right away!
