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YouTube has become the second go-to search engine after Google. Videos connect to humans.
Nowadays, from individuals to establishments, people create their own video channels.
This is where detaching quality video content from mainstream ones available online demands. Competition is escalating daily, and to diverge, you need to work contrastively and shrewdly. Particularly when it comes to corporate training videos. You need to hire a professional corporate training video company, or else you will be outpaced.
At the present time, videos are the best training tools procurable in today’s corporate world. They bring ideas to life and engage with audiences on a whole different level. Would you rather read a perplexing booklet on how to fix your broken sink, or watch a three-minute Youtube tutorial and get the job done? It is methodically more practical, not to mention cost-effective to produce a corporate training video than to organize a training session with individuals scattered around, getting bored; particularly if you’re managing audiences spread across different locations, time zones, etc. Furthermore, videos can be referenced constantly and for years!
So where to start? Once you’ve decided that corporate training video is a pertinent solution or method for your audience, how do you start with the process of creating a video?
Below is everything you need to know on how to create an amazing corporate training video. Read on!
6 Tips for creating an amazing corporate training video
Establish your core message
Ask yourself what precisely do you want your audience to perceive by the end of your training video? Establish succinct and doable key messages. Put in mind that training video will be short, hence your message needs to be conveyed in a swift and smart way. Know your objective in order to identify what you need to achieve. Set a fundamental goal to indicate a narrative based on that goal. Your corporate training video must flow as a consistent unit with the main objective emphasized via the presentation. Moreover, question yourself where your employees will watch the video and whether they engage with online videos or in-person corporate training videos. Will they presumably watch your video on work computers, or on their mobile? Answering these inquiries should lead you to how your corporate training video is supposed to be developed for utmost engagement. Briefly, conducting a strategic plan is vital, despite the fact that corporate training videos diversify widely depending on your business and audience. Incorporate the above, and the efficacy of your training video will go sky-high.
Know your audience
Viewers require connection with information being presented for it to be engrossed in their long-term memory. Therefore, it is of utter gravity to know your target audience and use suitable language when creating a corporate training video to keep viewers well engaged. Videos can be used for various kinds of corporate training. For instance, orientation, skill or communication development, etc. Today’s employees include both younger generations and older ones. Each has discrepant skills and exposure levels. Accordingly, take into account your target audience before creating a corporate training video.
Keep videos short
Your video length is crucial. Corporate training videos should be short. Nobody favors watching long videos. In case you have various topics, it is advisable to divide them into parts, and develop a video series. Although this process is burdensome, yet it’s much more efficient for employees to preserve information. The ideal length for a training video is two to five minutes; a minute longer and you risk losing your audience’s attention. The sooner your employees are trained, the sooner they start being productive and nourishing your establishment. Further, you must avoid overwhelming your audience by overloading way too much information in one short video. People have short attention spans and substantially highly busy schedules. According to Vidyard, videos that are less than 90 seconds see average retention rate of 59%. Contrariwise, videos above 30 minutes get only 14% viewers. Nevertheless, if your training video is on how to create a website, it cannot possibly be wrapped up in a 3-minute session. So, whether your video content is short or a bit longer is a choice you should make keeping your target audience in mind, by using amusing and engaging material to help them learn while entertained.
Engage in storyline
Similarly to a good movie, your corporate training video must have a cohesive strong storyline or script. Brainstorming with your video company team and fabricating imaginative concepts to demonstrate ideas in a powerful manner. Make sure your video’s intro is captivating because viewers judge videos based on the first few seconds. Don’t we all? Once captured, you are obliged to maintain it. Hiring talent, an engaging script will not be hard. It will be unique, especially if your video company has experience to take this task. Going professional is the only way. Corporate training video production is usually for internal use, nonetheless, it should still be adept. Defective scriptwriting, audio, etc will null impact on your primary objective. Influence of your corporate training videos reaches beyond exclusively educating your employees; videos further impact brand image and emotional connection your employees are conveyed via your company.
Choose your style
There are various styles for corporate training videos. Once you’ve determined your key message, it is easy to pick a style. Of course, professionals make it even easier for you. You can use video animations, whiteboard animation, infographic videos, animated explainer videos, and so forth. As long as you keep your audience feeling connected, it’s a win-win. Additionally, you can try to mix and match a couple of different styles. Discuss with your video company how you want the audio to be, whether using eloquent language in a serious tone, or an energetic and upbeat one, etc.
To sum it up, your training video is no longer a compilation of PowerPoint slides and bullet points. You communicate with audiences via various styles and types of training videos to make your concept more compelling and delightful.
Seek professionals for striking results
It is paramount to hire a decent video company that can create high-quality corporate training videos. They will assist you with everything, from A to Z. They will help you design a suitable training video for your business, all while handling post-production work, such as cutting scenes, editing, voice-overs, and the list goes on. Correspondingly, take notice of your company’s reputation. A good quality video shows that you have made an effort to put together such a resourceful, effective, and engaging training video for your employees. On the other hand, a dull video proves indifference and irresponsibility. The purpose of corporate training videos is to inform and teach employees, whilst keeping them entertained. Integrating video with some fun elements, such as animation, not only grasps employees’ attention, it also aids them to comprehend concepts way better. In essence, the chief objective of corporate training videos is to make employees skilled and prolific in carrying out their daily tasks. No one but a professional video company can help you with that mission.
Businesses are seeking ways to enrich corporate training programs, making them more intriguing and engaging simultaneously. Displaying employees with PDF course material will do nothing but make them weary. Today, organizations are attempting to incorporate videos into their training programs because moving visuals communicate better than stagnant texts. Corporate training videos sound like an efficient way to captivate employees’ interests, keeping them immersed throughout the training process. Professionally designed videos are something many businesses take for granted. They should. This is truly an investment because these videos will subsequently help employees to learn brisker and portray better output.
In 2017, 74% of online traffic was video content. This proves that individuals today are more prone to video-watching than content-reading. With all engaging and amusing videos out there, you should definitely utilize them in your business.
Producing a corporate training video is a convenient way to disperse information to large groups of people. It’s a time-saver, cost-effective, and way much less effort in contrast to going through tedious training sessions that are to be reworked either annually or even a multiplicity of times a year.
If you follow the above 6 steps, you can create awesome first-class corporate training videos that fascinate your viewers and allow them to conserve knowledge as much as is feasible.