Animated explainer videos present you with an amazing opportunity to engage with your customers. Yet you need to be careful in the selection of the animated explainer video company that is going to produce your animated explainer video. The video that you are getting made will reflect your brand personality and corporate image. There is a great difference in the capabilities of the various companies offering their video animation services.
The Quest to Find the Best Animated Explainer Video Company
There are certain indicators you can use to determine if you are selecting the right company for your next animated explainer video project.
Here are a few of those signs to help you find a company that would rightly represent your brand and keep your corporate image intact.
Experience Across Industries
Experience matters a great deal when it comes to choosing the right animated explainer video company. Every industry has its own audience that speaks a certain lingo understood only by those who work in that industry. Thus, you need to take a look at the previous experience to see if the animated explainer video company you want to work with has completed animation projects in an industry similar to yours.
Examples of Previous Projects
Always ask for a portfolio or completed examples of animated explainer video projects. This will give you an idea about the quality of work that the company has done and you can set your expectations accordingly. If a video creator has worked with big brands, it speaks volumes about their ability to understand and deliver the most challenging video animation projects.
Customized, Not DIY Videos
Please be careful not to work with a company that uses templates when creating animated videos. As a brand, you need to carve out your own identity. This is only achievable if your video is customized as per your business requirements. It means building everything from the ground up, with custom characters, unique background music, and a voiceover that reflects your brand’s personality. A DIY video has ready-to-use characters and animations appearing everywhere, which can hardly reflect the unique personality of a brand.
Match Your Video Genre Specialty
There are different types of animated videos. A professional company must be able to create all of them, including 2D, 3D, whiteboard, motion graphics, and typography, among others. If you are looking to hire a company for a particular type of video, you need to ask for specific examples relating to that genre. These examples will also help you determine if you are hiring the right company to work with or not.
The Uniqueness of the Final Product
Be aware of the fact that not all companies are proficient at creating animated videos. Many often struggle to make their new videos look different from the ones they previously created. Their videos share similar-looking characters, backgrounds, animations, voiceovers, and themes. Consider working with a company that creates unique videos; each one of them is a piece of art in itself, visually different, and conveying a different value proposition and brand identity.
VerveVideo.com is a leading animated explainer video production company. We have worked across industries and with different brands inside Canada and internationally producing their animated explainer videos. Are you ready to discuss your next animated explainer video project? We’d love to hear from you! Call us at +1-647-948-9393 or drop an email [email protected].