How to Increase your Engagement with Explainer Videos

Explainer videos are a much more engaging medium than images or texts. According to HubSpot, 97% of marketers have reported observing better results when using explainer videos, especially when their target is to give prospects a better understanding of their products or services.

Explainer Videos: Product Pages

Explainer videos increase customers’ confidence in making a purchase. As customers want nothing less than complete transparency before buying a product or service, videos can assure skeptical buyers that the product or service is applicable.

Explainer videos increase conversion rates by 20%, as they give website visitors a clear overview of the product before they make a purchase.

Furthermore, explainer videos give customers a chance to refer back to them if they need a refresher. As a result, explainer videos take off some pressure from the customer service team.

Therefore, companies must post explainer videos on a relevant product page to show customers that their business is trustworthy.

Distribute it on your Website and Beyond

When explainer videos are distributed, it helps businesses rank higher in Google search results. As 90% of internet users depend on Google, it’s safe to say that improving a company’s rank on Google must be their top priority.

Google prioritizes video on its results pages, especially for popular search queries. As published by Insivia, a website is 53 times more likely to reach Google’s front page if it includes video.

SEO (Search Engine Optimization) requires conducting research for keywords; you can use tools like SEMrush to find the valuable keywords you need.

You can also identify which keywords your business is currently ranking well at by using Google Analytics

Optimize your Explainer Video

Explainer videos must have a title and description which include the target keywords. A description only serves its purpose if it clearly shows what your explainer video is about.

Putting some thought and effort into the title and description helps Google in positioning your video for your target audience.

Prospective customers need a confirmation that your video is worth their while before they click it. Thus, your explainer video needs an eye-catching thumbnail to attract viewers.

Share your Explainer Video on Social Media

Explainer videos build brand awareness; LinkedIn reported that video campaigns on their platform have 50% view rates.

Explainer videos can be posted several times on social media sites like Instagram, Facebook, or YouTube. It’s an efficient and budget-friendly way to promote a brand.

Social media allows companies to pitch their services to a wider audience for free. Posting explainer videos leaves a positive impact on the minds of potential customers whenever they recall your product or service.

Recent statistics have shown that 92% of social media users share videos with friends and family. This attracts traffic to your site and positively impacts your ROI.

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Explainer Video
Explainer Video

Keep Your Explainer Video Short

Social media users absently scroll through the platforms and consume lots of short-form content in a short period of time. Therefore, viewers don’t want to be overwhelmed by extra details on their lunch break or commute time.

Your audience is looking for brief and engaging content. This is especially true if your target audience is busy decision-making professionals.

That’s where your explainer video should come in. You must ensure that your video has content that is well-suited to the social media ambience. For an ideal result, share your explainer video on platforms where your target audience is most present.

Most importantly, don’t hesitate to re-share explainer videos multiple times, it’s an excellent way to boost engagement.

Position yourself as a thought Leader

An explainer video must portray your company as a primary source of useful information in your industry. In order to do so, the content should be helpful and relevant in the sense that it helps a viewer understand a point better.

To evaluate an explainer video, see if it makes the audience realize how your product will improve their life.

A company shouldn’t stop after one explainer video, in particular those who offer several products or services. Creating a series of informative and insightful videos emphasizes your company’s role as a thought leader in your respective industry.

As a result, customers will always resort to you as a primary expert.

Explainer videos aren’t merely about making a sale. A successful marketing campaign must build a community of followers whom you have a relationship with.

Every company must build a bridge between itself and customers, and in return they will have loyal promoters who will give the company a good reputation via word of mouth.

A high engagement boosts your brand credibility and gives more recognition. If you need help creating a perfect explainer video which positions you as a leader, contact now!

If you want a video that will carry your campaign throughout the customer journey, contact for assistance in any video marketing service you need.

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