Making of: 10 Tricks To Make You Seem Smarter Animated Video

An animated video passes through several stages before approval of the final product. Throughout this process, the team is always working together ensuring that every step is thoroughly prepared for the next phase. This allows for a smooth development process, leading to the creation of a complete beautiful animated video.

Brainstorming for the Animated Video Project

Brainstorming is the first and most important step before we head to the drawing board. Typically in a brainstorming session, we talk about the different approaches that we can take to create the video. Whether it is a simple infographic video, with minimal animation or something more complex, such as this video. All that will be decided in the brainstorming session.

Viewers are unaware of the brainstorming process behind the creation of a video. It is the first and most important step to a smooth production process.

Animated Video
WIP 5 (Rejected Concepts)
Animated Video

We understand that the first idea is not necessarily the best. Not all our concepts make it to the final creation. We study different ways to deliver the message before we come up with the most effective approach.

See more of our creativity by clicking on explainer video examples.

In the case of this video, for example, we were initially working with a very vibrant color scheme. This was later scrapped after it was deemed too distracting for the viewer.  In the end, we opted for a simple blue theme that made the video look more unified.

WIP 2 (Asset Creation)
Animated Video

Assets are created using Adobe Illustrator. Just like setting up the stage in a puppet show, the artist separates each scene into different layers. Parts of the character such as the head, arms, and legs have their own layer. Background elements that will be in motion such as clouds are assigned into separate layers as well.

WIP 3 (Animation)
Animated Video

Finally, Adobe Aftereffects breathes life into the different elements. The images move to tell the story. Background music and sound effects are added to enhance the delivery and keep the attention of the viewer.

We hope you enjoyed watching our video as much as we enjoyed creating it! featured on showcasing our animated explainer video production company expertise.

Looking to tell your story with an animated explainer video? created over 30 animated explainer videos for different industries, including education and technology. Are you ready to discuss your next animated explainer video project? We’d love to hear from you! Call us at +1-647-948-9393 or drop an email at connect@