Corporate Explainer Video

Making of: MEBAA Corporate Explainer Video

We at VerveVideos.com are best known for coming up with light-hearted and whimsical corporate explainer video packages with vigor and verve, it has become our trademark.

We inject humor and highlight the brand’s personality throughout the presentation, like what we did in the corporate explainer video for Hershey’s, or in our collaborative projects with Entrepreneur. But this video that we created for MEBAA has a different backstory.

MEBAA Corporate Explainer Video

MEBAAwhich stands for The Middle East & North Africa Business Aviation Association, required a corporate explainer video that would serve as their elevator pitch: a short and succinct video presentation that would give an overview of what their organization is all about; what it does, how it benefits its members, and how to become one. As an official corporate presentation, this video required a more corporate and formal tone that would effectively underline its important content. We decided to do away with a whimsical approach, and focus on the verve instead.

mebaa

Conceptualizaton of Corporate Explainer Video for MEBAA

During the initial stage of conceptualizing the video, we took time to get to know MEBAA well and dig deep into their mission and vision. This helped us determine the kind of tone we will use, and the design that we will apply.

MEBAA wanted their corporate explainer video to discuss these important things in chronological order, beginning in 2006, when they were officially founded. These became our key talking points:

1. Foundation in 2006
2. Showcase its purpose:

– to provide a platform for business aviation in the Middle East and North Africa
– to become the principal forum for business aviation in the region
– to serve its members by helping them enhance their safety, security, and efficiency

3. Highlight membership benefits:

– access to MAIS, or the MEBAA Aviation Insurance Scheme
– exclusive access and participation to the MEBAA Show: its official biannual event

4. How to join MEBAA
copy-of-graph-2
This frame shows the number of past attendees to the MEBAA Show.

Our team discussed in great depth the creative elements that best complemented the message we were delivering. We decided on a minimalistic and elegant design, as it appealed to the corporate audience that we were targeting.

See more of our creativity by clicking on animated video examples.

copy-of-wip-1
This was how we planned how the video will look like.

For the design elements, we considered the cultural background of the organization and its members. We carefully animated line patterns throughout this corporate explainer video, and we took cues from how they designed their company website and their communication materials. The color scheme, the background music, and the many design details were all carefully crafted to ensure that they best represented the client.

copy-of-lines-2
The movement signified by the designs is a nod to the Middle Eastern aesthetics, making the video more relatable to its target audience.

The corporate explainer video also required important data to be presented. We wanted to deliver the information in an engaging format that was also easy to remember, so we used graphs and charts. The graph scene of the numerical data of the MEBAA video was very technical in content.  Multiple reworks in the presentation were done before we achieved a scene that was informational yet fun to watch.

copy-of-graph-1
Graphs help deliver data and statistics better.

The MEBAA Corporate Video is one of our most formal, corporate explainer videos, and also one of the most challenging and most engrossing projects we have had. Our main task there was how we could make business aviation and joining a related organization sound interesting, and so far, the response has been nothing but positive.

VerveVideos.com creates audience-centric animated explainer videos. Some of the organizations we collaborated with include the City of Mississauga, Hershey’s Kisses, and Entrepreneur.com. Are you ready to discuss your next animated explainer video project? We’d love to hear from you! Call us at +1-647-948-9393 or drop an email at [email protected]

Awesome! Let's get started.