The Pedagogical Benefits of Using Animated Explainer Video for Learning

The connection between video and education is not new.  Many researchers, starting from the 1980s till now have linked visual clues to information retention. Videos motivate and engage students. They broaden their learning horizon in comparison to what traditional classrooms can do for them.

Video capture or recording lectures for remote viewing rising is a new learning aid used in higher education today. Professors urge the use of more effective videos such as an animated explainer video or demo videos.

Animated Explainer Video and How It Assists in Learning?

    According to Willmot et al (2012), there is strong evidence suggesting that digital video can inspire and engage students when it is incorporated into their learning activities through student motivation, enhancing their learning experience with higher marks, and adding development potential for deeper learning of the subject.

Also, employee interaction in online courses and training is the result of the evolution of the learner’s autonomy, teamwork and communication skills.  Other outcomes related to enhanced interviewing skills through the use of various learning resources, and finally greater staff development opportunities.

    According to a 2004 study, the interactive features of modern web-based media players can be used to promote ‘active viewing’ approaches within students. Videos complement the learning process by demonstrating complex concepts and procedures. This allows home-schoolers and eLearners to maximize their benefit of the online courses and retain information at their own pace and time.

These methods help learners, especially students, feel more comfortable and enable them to focus on absorbing the information without worrying about being academically behind their peers or even shying to ask their instructor to repeat the last point in a lecture.

    Salman Khan, the founder of Khan Academy, a non-profit company that provides free online courses, said in his TED speech about videos that he used to record them for his cousins back in 2011, ‘’This content will never grow old, that it could help their [my cousin’s] kids or their grandkids. If Isaac Newton had done YouTube videos on calculus, I wouldn’t have to.’’

Sustainability and accessibility are among the key reasons why video learning is the next step in the natural evolution of learning in education. In his ‘’Let’s use video to reinvent education’’ talk, Khan added that he didn’t think his videos would penetrate classrooms. Then he started getting letters from teachers who use his videos in their classes or assign them as homework to their students.

The use of technology in classrooms may still be overwhelming for many professors and lecturers, as it challenges traditional means of education. Other professors have been able to integrate them into their teaching techniques effectively. However, relying on videos alone wouldn’t be the most practical solution; Videos in an academic context still require professors’ supervision and their effectiveness cannot be taken for granted. creates audience-centric animated explainer videos. Some of the organizations we collaborated with include the City of Mississauga, Hershey’s Kisses, and Are you ready to discuss your next animated explainer video project? We’d love to hear from you! Call us at +1-647-948-9393 or drop an email at [email protected].


Awesome! Let's get started.