Marketing this century has been revolutionized by video, and businesses that do not incorporate explainer videos into their internet marketing plan do so at their own peril. The future is most likely to feature articles that are being watched as opposed to being read.
According to Facebook VP for EMENA Nicola Mendelsohn, in a few years, Facebook’s timeline (i.e. your timeline) will be all videos.
Explainer Videos and Content Marketing
Explainer videos represent the future of content marketing; over 50% of companies already use videos to sell their products. A study by Nielsen confirmed that over 64% of marketing firms planned video content to dominate their marketing strategy. Video can be tailored to appeal to all ages and social groups. YouTube videos have around a billion hits per month, which is only surpassed by Facebook, and a third of the UK citizens already access videos online, which translates to 20 million visitors a week: a huge audience, there for the taking.
Clever, well-thought-out videos can go viral; particularly if they are matched with a well-planned social media campaign, such as hashtags, tweets, and posts on all social media channels as well as paid ads. If your video is engaging, visitors to your website will share it with their friends. Therefore, make your explainer videos humorous or moving so that everyone can relate to them.
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If viewers truly relate to your animated video, then they will look at your website and remember your brand. YouTube videos are also a good way to boost your company’s ranking on search engines, in addition to the traditional ads and daily content. People do not generally have a long attention span so a video offers a way to get a message over very quickly and succinctly. Research by Axon has shown that after ten people watched interesting videos from various brands, seven of them saw those brands in a favorable light and remembered their names.
Even for smaller businesses, a video is possible, as production costs are much smaller than they were in the past and useful apps such as Twitter’s Vine allow for a six-second clip, which is enough time for a clever marketer to get their brand across.
Before making your video, always think of the target audience, and ensure that the message is relevant to them. Promote your explainer videos on all social media channels and even encourage people to share them if they like them. As most individuals accessing the Internet are using a smartphone, ensure that your video can be seen on a smartphone or tablet too.
So do not regard video as something separate from marketing, it is marketing in an easy to access, visual way that can be understood by people from different cultures and languages. Be creative and your video will be the main part of your content marketing strategy.
VerveVideos.com is a leading animated explainer video production company. We have worked across industries and with different brands inside Canada and internationally producing their animated explainer videos. Are you ready to discuss your next animated explainer video project? We’d love to hear from you! Call us at +1-647-948-9393 or drop an email at email@example.com.