Our Marketing videos help promote your website and boost your sales.
Let us help you increase your website visitors, generate more leads, and sell more products and services quickly and effectively.
Our creative team supports and reflects your brand’s values in the marketing videos they create for you. This collaboration ensures your message is delivered clearly and concisely in your own voice.
In the era of globalization and global supply chains, sales can be an extremely competitive game. Meeting certain revenue targets and profit margins is an extremely daunting task. Additionally, another major challenge lies in understanding the buyer. The digital age enabled consumers to become more sophisticated than ever, as they rely on the internet to conduct research about products and services that can adequately cater to their needs.
In that respect, producing Marketing Videos can directly boost sales and revenue. 85% of consumers are more likely to buy a product once they see it in a video!
How Marketing Videos work:
Marketing videos can speak volumes about your brand’s credibility and the trustworthiness factor. However, your business should not just sell for the sake of selling. Customers have a knee-jerk response to sales videos that are trying to push and peddle products. You should resort to instead teaching them how purchasing a product or a service like yours solves a particular need of theirs.
1. Including your customers:
Another way to boost the trust factor is to include existing customers in your marketing strategy. If an established consumer can discuss the value your product or service brings to the table and promote your brand in their voice, they will connect with viewers more easily as they will see “one of their own” reviewing the product or service instead of a sales associate.
2. Standing out from your competitors:
Marketing videos fulfill every criteria you need to pitch products and services to your audience and educate them about their use and their value. The videos can help you stand out from your competitors, and leave a good and lasting impression on your viewers in terms of making a purchasing decision.
3. Being brief:
Compelling marketing videos should focus on one product or service at a time, and should concisely explain how they solve a customer’s problem. It’s easy to get lost in wanting to explain everything at the same time, but we can help you properly separate your ideas and products into short videos that present a well-rounded idea.
4. Being authentic:
Your delivery when producing valuable marketing videos should be authentic. Your business should know enough about the prospects and customers to identify what is causing their problems and how you can genuinely be of service to them.
Once their problems have been identified, an enticing marketing video providing them with solutions is guaranteed to drive conversions.
Example of Marketing Videos
Types of Marketing Videos
There are different types of explainer videos that can support marketing and sales objectives, both animated and live action.
Since we mentioned how important including your customers in your marketing strategy can be, marketing videos in the form of testimonials are a great tool to engage with your audience and establish your credibility in the market. Studies have shown that 89% of consumers look at reviews before making a purchase. These videos can include one testimony or a few pieced together. Whichever style you choose, video reviews can be very convincing.
A tutorial video is a great educational video to have when launching a new product or service as it walks you through the steps needed to benefit from them. This is basically a tutorial on how to fix their problem with the solution you provided them with. It can be a live-action video or animated, based on your preference.
Demo videos show you the product or service in action. It’s like someone’s testing the product for you from afar. Product demo videos are a great tool to simplify complex products and reveals its true value. What better way to convince you of a product or service than to see it working?
Knowing Your Target Audience
In any marketing strategy, specifically Inbound Marketing, knowing and understanding your target audience is crucial. This is why the first step is always to build your buyer persona, the fictional representation of your customers. You build that profile through knowing what their interests are and what their expectations are before you can market to them. Armed with that information, you can create marketing videos that speak to them and engage them.
Knowing your target audience determines what type of video they need (a demo, tutorial, or testimony) as well as the style of that video. Do they respond better to live action videos or animated ones? If it’s animated, would they prefer a motion graphic video, infographic, or whiteboard animation?
The audience’s interests also helps you define the length of the video by tracking the content they consume. Do they interact more with videos less than 60 seconds long? Is 90 minutes too short or too long for them?
All of these questions can be answered through studying and defining your audience before creating your video – before designing your marketing as a whole actually.
This will ensure that you yield the best results from your campaign and ultimately boost sales.
Marketing Videos Creation Process
Our Marketing Videos creation process follows the same direction as all our explainer videos while we customize every step of the way to fit your brand’s image and voice. This process ensures that we deliver quality videos every time.
Our job is to first determine the right type of video for your product or service based on your goal. We can then proceed to create said video.
1. Pre production phase:
First, we write the script. It is important for us to reflect your voice and your values in the script which is why our creative team gets together to offer different perspectives for a well-rounded finished product.
Next are our storyboards, visualizing every scene to make sure it highlights the product or service you are marketing. This helps us realize what resources we need and determine our deadlines.
2. Production phase:
The first step of the production phase is creating the illustrations or, for live-action videos, filming. Our guide throughout this process are the storyboards we previously created, whether they describe and outline the illustrations or the camera and filming angles and frames.
For animated videos, voiceover recordings are next followed by animation, bringing the characters to life.
Whether live or recorded, the voice on screen defines the video’s personality and must be chosen carefully.
3. Post production phase:
Video editing comes last. It is our final opportunity to make sure the product or service you are promoting is the star of the video and cannot be outshined.
All that’s left is to premiere it and watch your sales skyrocket!
VerveVideos.com Customizes Videos from Scratch
VerveVideos.com custom creates all of its illustrations and animations from scratch. We believe that your brand and every brand deserves our full attention and creative force. Our team is innovative and ensures fresh and unique ideas for each video.
We understand the importance of our videos reflecting your brand correctly and uniquely for you and your clients and we want you to be proud of the video you are putting your name on and stand behind it. By making a marketing video that is unique and true to your image and represents what your brand is about, we allow you to fully embrace your new video.
We see boundless limits when conceptualizing your video, creating the theme, the tone of the message, and the video’s overall personality and mood. This is why we carefully design our illustrations to align with your brand character and the voiceover artists.
At VerveVideos.com, we don’t believe in generic, cookie cutter templates and will create something as special as you are.
VerveVideos.com Optimizes Search Visibility
At VerveVideos.com, creating the perfect marketing video is simply not enough in our standards. Our goal is to ensure it’s easily searchable and shareable.
We are building brand awareness and encouraging customer engagement with your website as we familiarize people with it. In order to do that and build loyalty and intimacy, our videos are optimized to reach new bigger audiences.
The cost of investment in a Marketing video is very low in contrast with the return it provides. As we said, VerveVideos.com creates videos that boost client traffic, improves sales, and builds trust and loyalty. Inbound Marketing, the marketing methodology that VerveVideos.com follows, prioritizes longevity and maintaining customers which reduces your cost of investment and maximizes your yield because it’s much cheaper to maintain old loyal customers than it is to acquire new ones. We are playing the long game, and so should you.
VerveVideos.com Simplifies Complex Ideas
A Marketing video is the perfect example of how explainer videos in general can simplify your complex ideas and making them easier for your audience. Through marketing videos, you can demonstrate your product or service to your prospects, walk them through how to use it and showcasing its value.
While we simplify your concepts for you viewers to grasp easily, we do not limit your creativity or undermine your message. It’s quite the opposite. The bigger your idea, the more memorable your explainer video will be.