Social Media Videos
Social media videos provide a very efficient way for your business to connect with your audience. They allow you to build your brand, increase sales, and optimize your SEO ranking.
There are several types of videos that can be added to your social media marketing strategy.
Live videos are an easy and extremely effective way to connect directly with your audience. They can be used for announcements, behind-the-scenes looks, and product information and demonstration videos. Short live videos posted on a regular basis can be used to continually engage with your audience. Moreover, the abundance of streaming services such as Facebook Live or YouTube Live, make it easy to do so. .
Your business can include animated explainer videos of all kinds to further engage and connect with your audience. They can also be used to explain a certain product or a service. Social Media videos provoke the viewer to share on his own social media account or on multiple platforms. This leads to an increase in your followers’ numbers, and eventually your SEO rankings on search engines is bound to go up. .
Testimonial videos can be a powerful promotional tool for your business. As long as they are honest testimonials from real existing customers, they can go a long way to build trust with prospective ones. Furthermore, video testimonials send a more poignant message than text. Seeing and hearing a customer talk about your products and services resonantes more than reading about them. .