The process of interacting with your customers will ultimately involve the transfer of knowledge. One of the most effective methods used to guarantee that transfer is through creating video tutorials.
What are Tutorial Videos?
A tutorial video is an instructional method for teaching a process or walking through the steps needed to complete a task.
Why Tutorial Videos Help
Tutorial videos have the capacity to leverage multiple instructional methods. First of all, there’s direct instruction, which is mainly the presentation of certain content through a lecture or a demonstration. Tutorial videos contain follow-along guidance. Last but not least, you can also incorporate quizzes as an interactive element when creating video tutorials.
What Are the Benefits of Tutorial Videos?
Tutorial videos add another dimension to the learning process of customers if they want to find out how your products or services work. They are a great learning medium for visual learners, who learn best when they see what they’re trying to accomplish actually unfold in front of them.
Thus, your business will be able to address a broader target audience and potentially increase its customer base. By including a visual learning experience as part of a broad video marketing strategy, you will enable yourself to reach out to your target audience in a more personable and efficient way.
Ultimately, your business increases its chances of persuading prospects that your products and services offer the best value and cater to their needs.
Tutorial videos are also a great way to interact with the viewers, especially if interactive elements – such as engaging Call-to-Action (CTA) buttons – are incorporated into these videos. Therefore, tutorial videos not only offer a creative visual learning experience, but they can go a long way to provide a satisfying user experience.
How to Make Tutorial Videos
Wondering how to make a tutorial video? Read on to find out!
Creating video tutorials is more complicated than one might think. To create video tutorials, one must first ask who their target audience is. Understanding your audience while creating video tutorials provides insight into unmet needs as well as a thorough knowledge of the environment in which you’ll be in contact with them.
The next step to create video tutorials is to ask yourself what specific problem this tutorial will solve and if creating video tutorials is going to be helpful enough. Creating video tutorials is all but pointless if you don’t understand your target audience.
While general information is useful, picturing a specific individual who portrays your audience and considering their issues, the reasons they would watch your video, and the things they like and dislike will help you create a more personalized and useful tutorial video.
The last step to create video tutorials is figuring out what the audience will do after watching your tutorial video. Will you include a CTA to redirect viewers to one of your pages? Will your CTA entice your viewers to share the tutorial video you created? Or will viewers simply move on with their day?
It’s your job to guide them through the next steps, so make sure that you use relevant CTAs and redirect them to useful resources!
We hope that this answered your questions about how to make a tutorial video! However, given the complexity and intricacy of the work involved in creating video tutorials, we highly recommend you contact a video agency to do the heavy lifting for the best results.