The Ultimate Guide to Types of Corporate Videos


The world of corporate video production has seen immense growth in recent years. With the increasing influence of digital media on our daily lives, businesses of all sizes have begun to invest in various types of corporate videos to promote their products and services. By exploring the various types of corporate videos we will provide you with a comprehensive guide to help you understand the different types of corporate videos and their benefits.

  1. Explainer Videos

Explainer videos are short, engaging videos that help explain a product, service, or concept in a clear and concise manner. These videos are designed to educate potential customers about the benefits and features of a company’s offerings. They can be animated, live-action, or a mix of both and are typically less than 2-3 minutes long. Explainer videos are ideal for breaking down complex ideas into easy-to-understand visuals, making them an excellent tool for educating your target audience and driving conversions.

  1. Product Videos

Product videos showcase the features and benefits of a specific product or service. These videos are intended to provide a detailed and comprehensive overview of the product, demonstrating its unique selling points and how it works. Product videos can be in the form of tutorials, unboxing videos, or product demonstrations. By giving customers a clear idea of what they can expect, product videos help to build trust and encourage purchases.

  1. Testimonial Videos

Testimonial videos feature satisfied customers sharing their experiences with a company’s product or service. These videos are an essential marketing tool because they help build credibility and trust by showcasing real-life success stories. Testimonial videos are a powerful way to establish social proof and can significantly influence purchasing decisions.

  1. Company Culture Videos

Company culture videos provide a behind-the-scenes look at an organization and its employees. These videos showcase the company’s values, mission, and work environment, helping to create an emotional connection between the brand and its target audience. Company culture videos are essential in attracting potential employees and retaining existing ones while also appealing to customers who value businesses with a strong, positive culture.

  1. Training and Educational Videos

Training and educational videos are designed to teach specific skills, processes, or knowledge. These videos can be used for employee onboarding, ongoing training, or client education. Training videos are an efficient and cost-effective way to ensure consistent training across an organization, while educational videos can help position a company as an industry expert and thought leader.

  1. Event Videos

Event videos capture the highlights and essence of corporate events, conferences, trade shows, and product launches. These videos can be used for promotional purposes, to engage attendees, or as a recap for those who could not attend the event. Event videos help to showcase a company’s presence and expertise within its industry.

  1. Live Streaming

Live streaming is the real-time broadcasting of an event or presentation over the internet. Live streams allow companies to engage with their audience in real-time, fostering a sense of authenticity and connection. This type of video content can be used for product launches, webinars, and Q&A sessions.


Corporate videos play a crucial role in modern business communication, helping companies to connect with their target audience, showcase their offerings, and build trust. By understanding the various types of corporate videos mentioned in this guide, businesses can determine the most suitable video content to meet their specific needs and goals. Whether it’s an explainer video to clarify complex ideas or a testimonial video to establish credibility, the right corporate video can significantly impact your business success.