Why Video Animation is Creating an Evolution in Marketing
The number one lazy rule is: if I can’t reach it, I don’t need it. That rule goes for other verbs too; pretty much anything we realize would take too much time and effort would make us question whether or not we really need it. Marketing products and services has definitely started taking that into account. The constant advancement in technology used in marketing is mostly aiming to reach more people faster. The incorporation of video animation has certainly revolutionized marketing.
One of the synonyms for laziness is indolence which is derived from the Latin word indolentia, which means ‘without pain’ or ‘without taking trouble’. Which basically means anticipating pain or trouble in a task can make someone change their minds about doing it. I mean, who doesn’t check how many pages are in a book before starting to read or check how long a video is before clicking on the link? People waste a lot of time, we really do, but we also value it. That means we like having time to waste; it’s our time and we like to do what we want with it. Any task likely to take a long time is automatically dreaded by our brains. That is basically why video animation is becoming increasingly popular.
Why video animation is the best way to share information
We are constantly looking for easier ways to do things, that’s one of the main purposes of the continuous advancement of technology; to make our lives easier. In the field of communication, video animation is considered a very useful addition because:
You can share more information in less time
It’s both capturing and memorable
The recipient wouldn’t get bored halfway through
Makes the information easy to remember
It is certainly more entertaining
People have neither the time or the will to read about how something works, which is why no one ever reads the manual to any appliance they buy, but instead choose to fiddle around until they figure out how it works, even if that ultimately takes more time. If the option to watch an animated video to show how that appliance works is available though, that would definitely be a favored choice; which is why a lot of businesses have started implementing video animation as part of their online marketing plan.
Why video animation is an incredible asset to your business
Can be a great addition to your social media pages
Could serve as a quick, brief tour of your company
Provides an enjoyable and more attractive image of your product or service
Most people usually have trouble remembering numbers and words but have a better chance of recalling images; especially animated images, making animated videos the best means of sharing information about your product or service.
Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
Including video in a landing page can increase conversion by 80% (EyeView).
We perceive with all our senses. A series of images that will form memories, retained as a rhythmic collage that our brains will hold onto. It is much easier to retain an animated video about trivial data than it is to memorize an amazing paragraph written by your favorite author. Video animation simplify what words will always complicate. They can stimulate the mind to perceive even the most monotonous of subjects and help recall it more easily when needed.
Facts about video animation
They say a minute of video is worth a million words. Studies show that sixty-five percent of people are visual learners, and that ninety percent of the information transmitted to the brain is visual. Images, Jingles, catch phrases and music are very likely to evoke memories and make people trace the sound or image back to where they heard it and in the process, remember your product or service. Statistics support the effectiveness of video animation.
An article on (MWP) says that 55% of people watch videos online every day.
The same article on (MWP) says that 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
(Syndacast) mentioned that using the word ‘video’ in an email subject line boosts the open rates by up to 19%.
According to (EyeView), including videos in a landing page can increase conversion by 80%.
(ThinkWithGoogle) says that almost 50% of internet users look for videos related to a product or service before visiting a store.
You just read about seven hundred words, regardless of how long that took, how many of them are you able to remember?
I’m surprised you even got this far. The same point I’m writing about could’ve been explained in an animated video that would’ve taken much less time to read and you would have a better recollection of the idea I’m trying to explain if you had seen it in a video; just like most of us did in high school and college book reports: “If I can’t read it, I’ll watch a video about it”.