Videos for Anti-Bullying Campaigns


The first official definition of bullying was published in 2014 by the US Department of Education and the Centers for Disease Control. Three essential components make up the definition:

  • Undesirable aggressiveness
  • Perceived or felt power disparity
  • Bullying conduct recurrence or a high possibility of it

By using this definition, one can decide if a situation involves bullying, another form of aggressive conduct, or both. All young people are impacted by bullying, including individuals who bully others, those who mistreat others themselves, and those who observe bullying. 

Bullying’s aftereffects could last far into adulthood. Bullying youth can be socially oriented or ostracized, and they may also be bullied themselves. Likewise, those who are bullied occasionally bully those around.

According to research, ongoing bullying may cause or create emotions of loneliness, humiliation, rejection, and sorrow, as well as anxiety and depression, which can lead those being bullied to consider suicide.


Bullying Statistics

Here is some official data about bullying in the US.  Datasets encompass the Indicators of School Crime and Safety: 2019 (National Center for Education Statistics and Bureau of Justice) and the 2017 Youth Risk Behavior Surveillance System (Centers for Disease Control and Prevention).

  • Bullying affected almost 20% of kids in the US between the ages of 12 and 18.
  • Students between the ages of 12 and 18 who disclosed being bullied claimed the bullies:
  1. Possessed the capacity to affect how other pupils perceived them (56%)
  2. Had a bigger societal impact (50%)
  3. Were bigger or superior physiologically (40%)
  4. Have more money (31%)

Bullying in Schools

In the year preceding the study, 19% of students from grades 9 through 12 nationwide reported being harassed on school grounds. The proportions of students aged 12 to 18 who reported being bullied in different settings at school are as follows:

  • A staircase or hallway (43.4%)
  • Classroom (42.1%)
  • Cafeteria (26.8%)
  • Beyond the school’s boundaries (21.9%)
  • Web-based or over text (15.3%)
  • Restroom or washroom somewhere within the campus building (12.1%)

Why Anti-Bullying Campaigns Are Important

Bullying situations are difficult to solve. The best bullying countermeasures attack the issue from a variety of directions. They include everyone who is a part of the school, including the faculty, staff, parents, bus drivers, medics, cafeteria workers, and administrators, in fostering a respectful environment. Expulsion and zero tolerance aren’t always effective strategies to stop bullying, especially in schools.

When bystanders or others who witness bullying step in to defend the victim, it may make a significant impact. Additionally, research has revealed that adults can curb bullying by discussing it with children about it, supporting them in their passions, serving as an example of courtesy and compassion, and asking for help. 

However, dealing with the issue after it happens doesn’t stop it from taking place. To effectively stop bullying, one has to nip it from the bud. This means creating anti-bullying awareness campaigns to enlighten kids about the effects of bullying. The most effective way to do so is through animated explainer videos. This is because videos are highly effective when it comes to conveying a message, especially to young people. 


Using Videos for Anti-Bullying Campaigns

The days of lecturing students for an hour in a monotonous manner about what they ought to and ought not to do are long gone. One can no longer just step onto the stage, stand at a podium, and talk. This almost always causes listeners to lose interest in a matter of minutes because it’s very rarely engaging and attention-grabbing.

Videos against bullying may be used to instruct students, instructors, and even parents. They are an efficient and potent approach to communicate a strong message to the school setting. They don’t require any textbooks, training sessions, or pamphlets, and they’re frequently pretty brief, taking up very little class time.  

Launching an anti-bullying campaign that makes use of succinct, potent video presentations, and follow-up question sessions will help you reduce bullying behaviors in school. By broadcasting video presentations to the entire school or even to individual students’ phones as homework, you could deter hostile student conduct.

“One and done” does not produce lasting results; concentrated, planned initiatives do. By spreading uplifting anti-bullying messages throughout the whole school year, rather than just at the beginning of the year, you would advance your efforts to promote a healthy school culture and combat bullying. 

Because it grabs attention and is simple to disseminate, a video is useful in raising awareness. Processes have been modified by social media platforms and systems for managing content to make it simpler to distribute videos and advance them in the hierarchy of digitized media consumption. When compared to other content types, a video is more memorable. In fact, using both auditory and pictorial signals increases listener comprehension of the presented material by over 50%.

Examples of Animated Anti-Bullying Videos

Bullying is a very challenging subject to discuss in a classroom. However, the more we discuss it, the better chance we have of making everything safer for all children. The following anti-bullying videos encourage dialogue and present fresh viewpoints to young viewers. Here are some of our favorite animated anti-bullying videos.


We created this video for Zayed University for an anti-bullying campaign they launched. It talks about Sammy, a brilliant 4th-grader whose academic performance begins deteriorating as a consequence of him being bullied at school. The point was to highlight how bullying can negatively affect students, especially when they’re as young as Sammy.

N.B.: Due to confidentiality reasons, we cannot publish the full video. However, it also talks about how young people like Sammy can stand up to themselves and win the battle against bullying.


The Anti-Bullying Squad is ready to help you stop bullying! Tips for resisting bullies and asking for assistance when you need it may be found in this animated video.


Because it provides youngsters with specific actions to follow, this anti-bullying animated video ranks among our favorites. The five suggestions urge young people to confront bullies and ask for assistance when necessary.


This animated video has no words and is brutally honest. It demonstrates the violence often connected with bullying and how closely bullying is related to suicide. This one will undoubtedly provide many conversation topics in your classroom.


In this video, McGruff assumes the lead, assisting a little girl who is currently being bullied. He teaches her how to “Stop, Talk, and Walk.” In addition, he teaches the bullies a lesson and exhorts other kids to speak up when they witness bullying.


“No one ever has the right to hurt you or make you feel unsafe.” It’s critical that children understand that bullying is never acceptable. They must learn to pause, turn around, and notify a trusted adult.

Final Thoughts

Bullying has a significant negative impact on a lot of youth, endangering their physical and mental health in addition to their academic performance. It also has long-term effects that linger into adulthood. What’s more is that children today are more susceptible to cyberbullying, or online bullying, as a result of expanding access to information and communication technologies.

Bullying, whether it occurs in person or online, has a negative effect on both the victim and the offender. The United Nations Study on Violence Against Children acknowledged bullying as a global phenomenon. Parents, instructors, and governments are supporting initiatives to curb and resolve bullying because they are worried about the long-term effects of it.

There are many effective ways to address bullying, and the most prevalent thing that can be done is launching awareness campaigns. However, not all campaigns are successful for many reasons, among which is the fact that people have dwindling attention spans and can thus focus less on “boring” interventions, no matter how important they are.

One way to overcome this issue is to use animated explainer videos that address bullying, whether in-person or online, to make people – especially children – interested in and aware of the implications that bullying has. Awareness videos count as educational, and in case you were wondering why animated educational videos are of major importance, you know what to do!

If you’re thinking of launching an anti-bullying awareness campaign and are interested in leveraging the power of animated videos to properly and effectively convey your message, then don’t hesitate to contact us! We have already created a video addressing this issue (see the first example in the list of video examples we provided) and would be more than happy to create another.