Whiteboard Animated Videos

Animated Videos have become an extremely popular marketing tool. They attract viewers, grab their attention, and are very efficient in conveying a message. A certain form of Animated Videos display a hand that draws a series of images on a screen, or a white canvas. The animated film is created right in front of the viewer. This video format is known as whiteboard animation.

What is Whiteboard Animation?

Whiteboard Animation is a process where a creative story and static images are being drawn on a whiteboard, or a whiteboard-like surface. They are often accompanied by a narration that draws the audience and walks them through the story that is unfolding right in front of their eyes. The technique used to create Whiteboard Animated videos is commonly known as stop-motion. It makes inanimate objects appear to move on their own.

What are the benefits from using Whiteboard Animation Videos?

Whiteboard animation videos have taken the sales and the advertising industry by storm. It is an innovative and efficient tool to advertise and market your business’ products and/or services. Should you decide to integrate it into your business’ marketing strategy, the benefits are abundant.

Whiteboard Animated Videos engage viewers and make them laugh

First of all, they provide a good way to explain ideas, concepts, products, services in a simple and interactive way. The engaging aspect is mainly due to the hand that draws on the whiteboard. It gradually reveals information and works as a signaling mechanism to direct viewers’ attention. 

Whiteboard Animated Videos effectively grab and maintain the viewer’s attention.

Secondly, it is a medium that actively maintains the viewer’s attention. Pictures appear one-by-one, bit-by-bit, that do not burden his concentration powers. Whiteboard animation ensures that the storyline goes smoothly, and the narrator’s voice maintains the viewer’s attention. This process allows for a seamless acquisition of new knowledge on a product or a service.

Whiteboard Animated Videos improve memorization.

Thirdly, Whiteboard Animation videos increase retention rates. Psychology Professor Dr. Richard Wiseman published a study where he affirms that whiteboard videos have a 15% higher recall rate than a standard video. Therefore, Whiteboard Animation’s minimalistic, simple, and highly engaging format, constitutes an excellent way to connect with your audience. They will have a better perception of your products and services, and will be able to remember your brand.

How will your business benefit from an animated video?

With at least 69% of all online traffic being in some kind of video form, a whiteboard animation video will increase traffic and visitors on your business’s website and social media pages. Whiteboard animation is a wonderful tool for explaining how a product works for instance, in a way that everyone is guaranteed to understand.
It can be used to explain complicated points in a short time, saving your customers the nuisance of reading a long, complex article that they are unlikely to finish reading.
Most people retain up to 90% of the message in a video, compared to only 10% of what they read in text, so a whiteboard animation video can make sure your message sticks. While all types of animated videos add a remarkable value to a business’s marketing strategy, whiteboard animation adds a certain unique element of simplicity. It’s not the most sophisticated type of animation but it has its perks.

Why should you use whiteboard animation videos?

Whiteboard animation is very cost-effective: the cost of making a whiteboard animation video is very reasonable compared to the extra traffic and other marketing benefits they bring to your website and pages. If you know exactly what you need and explain your vision for the video well to the designers, whiteboard animation would take a short time to be made.

Whiteboard animation is appealing to all age groups as it is very simple, attractive and memorable. Whiteboard animation provokes a sense of curiosity in the viewers, making them very likely to watch the video to the end. Whiteboard animation is reasonably priced, the cost of which is affected by a lot factors. There are many factors that affect the cost and consequently the price besides the cost of hiring an artist and a narrator in case there’s a script – most whiteboard animation videos have narrators explaining what is being drawn or telling the story.

These factors may include:

although there are a lot of websites that sell software that is used for designing whiteboard animation videos, the results are often weak and ineffective. Using a more sophisticated form of animated videos is more likely to get you the increase in traffic, conversion rates and ultimately sales. There is indeed so much more to gain by hiring professionals to make an animated video than making a simple whiteboard animation video.

Why should you go to a professional video animator company to make your business’s animated video?

The video animator company will provide you with guidance every step of the way: it is more than just designing the video you have requested; you get professional consultation in every aspect of the video, like brainstorming ideas for the video, choosing the best storyline, characters, and audio rather than just plain whiteboard animation.


The animation team handles everything to do with the video, the storyboard, and the illustrations while all you have to do is explain your vision and purpose for the video. The resulting animated video will be more complex and refined than the simple whiteboard animation. The animated video will have a story with a beginning, middle and ending, making the video a lot more effective in delivering your message than whiteboard animation.You can get professional help with writing and reviewing the script for the video and talented professional writers can be provided to create a capturing script for your video.

Whiteboard animation, while cheaper than other types of animated video, doesn’t guarantee the alluring benefits provided by more complex types of animated video. With so much to gain from getting an animated video made, you need to make sure you get it done by the right people to get the most out of your videos. The right video animator company will make sure that you get the most out of your money, no matter what your budget is.

Types of videos that employ Whiteboard Animation:

Advertising Videos