Why Businesses Need 2D Character Animation Explainer Videos 

When it comes to promoting a business, there are many different types of marketing tools that can be used. One of the most effective is 2D animation explainer videos. These videos are a great way to introduce potential customers to your business and explain what you do in a fun and engaging way. In this blog post, we will discuss why businesses need 2D character animation explainer videos and how they can benefit your business.

First – What Are 2D Character Animation Explainer Videos? 

In simple terms, 2D animation explainer videos are types of videos that use 2D animations of characters to explain a concept or idea. These videos can be used to explain anything from how a product works to the history of a certain event. 2D character animation explainer videos are often used because they are engaging and can convey complex information in a way that is easy to understand.

The process of creating a 2D animated explainer video can be divided into three main parts: storyboard, animation, and voiceover.


Storyboarding is the process of creating the visuals for the video. This process includes designing the characters, backgrounds, and any other visual elements that will be used in the video. It’s an essential part of creating animated videos because it allows the animator to visualize everything and plan the timing and movement of the characters, which adds more structure to the video. The storyboard also helps to ensure that the animation is consistent with the script and that the overall video flow is smooth.


It is the process of bringing the characters and other visual elements to life. This is done by creating individual frames that are strung together to create the illusion of movement. Sounds complicated, we know. But with the help of an expert agency with a 2D animated explainer video creator, everything is possible. 


Next, we’ve got voiceover, which is the process of recording the audio for the video. This includes all dialogue and narration that will be used to convey the messages along the video.

2D character animation explainer videos are effective in explaining complex topics in a simple and engaging way. If you are considering creating a 2D animation explainer video, be sure to consider the storyboarding, animation, and voiceover processes that will be involved.

Do 2D Animation Explainer Videos Differ from Live-action or 3D Animation Videos?

As mentioned earlier, 2D animated explainer videos are video productions that use 2D animation to explain a concept or tell a story. 2D animation is a type of animation that uses two-dimensional drawings, rather than three-dimensional models.

On the other hand, live-action videos are video productions that use real people and settings, rather than animation. Live-action videos can also be used to explain a concept or tell a story, just like 2D animated explainer videos.

The only difference between 2D animated explainer videos and 3D animated explainer videos is that one uses 2D animations, while the other uses three-dimensional models and environments. In fact, 3D videos can be used to explain a concept or tell a story, just like 2D animated explainer videos.

This is on the superficial side, though. Let’s dive deeper into how 2D animated explained videos are superior! 

  • 2D animation is much cheaper to produce than either live-action or 3D animation because it doesn’t require any costly equipment or locations, and the animation can be done entirely on a computer. 

  •  2D animation is much faster to produce than either live-action or 3D animation. This is because the animator can work at their own pace, and there is no need to wait for expensive equipment or locations to be available.

  •  2D animation allows for a greater degree of creative freedom than both live-action and 3D animation. The reason for this is that the animator can create any kind of world or characters they want, without being limited by the real world.

Types of Businesses That Need 2D Character Animation Explainer Videos 

2D animation is a powerful tool that can bring your business’s story to life. Whether you’re selling a product, explaining a process, or simply wanting to engage your audience, a 2D animated explainer video can do the trick.

With that being said, all sorts of businesses can benefit from 2D character animation explainer videos. Here are just a few examples:

– E-commerce businesses can use 2D explainer videos to show off products in a fun and engaging way. They can be demo videos, explanatory videos, or even short social media videos.

– Startups can use 2D explainer videos to pitch their ideas to investors and to their customers. Sending engaging animated videos is a great way to reach out to more people at the same time!  

– SaaS companies can use 2D explainer videos to explain their complex 

processes in a simple and easy-to-understand way. People will have questions about your SaaS, and an explainer video is a great way to answer them all! 

Non-profits can use 2D explainer videos to raise awareness for their cause and raise funds. When produced well, explainer videos can target viewers’ emotions and encourage them to take action.

No matter what type of business you own, a 2D explainer video can be a valuable asset. If you’re thinking about creating one, we’d be happy to help you out.

Pros of Using 2D Character Animation Explainer Videos as a Marketing Tool 

By now, you should know that using 2D animated explainer videos can be a valuable asset to your business. But what makes these videos so effective? Here are some of the pros of 2D animated explainer videos: 

  • They can hold viewers’ attention because of their simple and engaging nature. People don’t usually like long videos; they find them boring. So, since 2D animated explainer videos are usually two minutes or less, they catch people’s  attention and make them more engaged. 

  • They are highly shareable—especially in this digital age of social media—and can help businesses reach a wider audience. If people found your animated explainer video to be beneficial and worth sharing, then with the presence of different social media platforms, even your explainer video can become viral—or, reach a higher number of people than you’d anticipate. 

  • They are relatively affordable and straightforward to produce, making them a great option for businesses on a budget. If you want to create great and effective videos but you’re on a budget, 2D animated explainer videos are the way to go. No need for expensive equipment and different locations. It can all be done on a computer. 

  • They are an excellent marketing tool for businesses of all sizes because they’re effective at communicating complex information in an easily digestible format and in a short amount of time. 

  • They are highly versatile because they’re able to depict a wide range of scenarios and characters. This gives businesses the opportunity to create custom content that resonates with their target audience.

  • They can help businesses reach their marketing goals. By creating content that their target audience will like, they’ll be able to deliver a strong message that helps to build brand awareness and drive conversions.


Examples of How 2D Animated Explainer Videos Have Helped Businesses Achieve Success

2D animated explainer videos have become increasingly popular in recent years, and that’s for good reason. 

Some of the most successful 2D animated explainer videos have been used to launch new products, describe complicated services, or raise awareness about important issues. For example, Beirut Duty Free used a 2D animated video to present a new service that they have, called the “Shop and Collect” initiative.

The video explained the service and its advantages in a simple and engaging way, helping the company to reach a wider audience and achieve success.

Another organization called The Middle East Business Aviation Association used 2D animation to introduce themselves—who they are and how they came to be—to help them resonate more with people.

The video used the storytelling technique so that it isn’t boring for viewers and can get them to understand the organization’s history better. The video was a success and it helped them reach their goals in an easy yet fun way. 

These are just a few examples of how Verve videos’ 2D animated explainer videos have helped businesses achieve success. With their ability to communicate complex information in a concise and visually appealing way, it’s no wonder that 2D animated videos are becoming so popular in the marketing realm.

Creating a 2D Animated Explainer Video – Is It Really THAT Easy? 

If you’re thinking about creating a 2D animated explainer video, there are a few things you should keep in mind. First, it’s not easy. There’s a lot that goes into creating a high-quality, engaging video that will capture your audience’s attention and communicate your message effectively. But if you’re up for the challenge, the rewards can be great.

Creating a 2D animated explainer video can help you connect with your audience in a unique and powerful way. When done well, these videos can be highly effective at conveying complex information in an accessible and entertaining way. If you’re ready to take on the challenge of creating a 2D animated explainer video, here are a few tips to get you started:

1. Keep it simple. When it comes to 2D animation, less is often more. Trying to cram too much information into your video can make it confusing and difficult to follow. Instead, focus on one key message that you want to communicate and build your video around that.

2. Make it visually appealing. Remember, people are visual creatures. In order to capture and hold their attention, your 2D animated explainer video needs to be visually appealing. This means using bright colors, interesting graphics, and engaging characters.

3. Tell a story. A great way to keep your audience engaged is to tell a story with your video. Rather than simply listing facts or statistics, try to weave a narrative that will captivate your viewers and leave them wanting more.

4. Keep it short. When it comes to 2D animated explainer videos, shorter is almost always better. No one wants to sit through a long, drawn-out video. Instead, try to keep your video under two minutes. This will ensure that people actually watch it all the way through and don’t get bored halfway through.

5. Test it out. Before you launch your 2D animated explainer video, make sure to test it out on a few people first. See if they can understand the message you’re trying to communicate, and have them give you feedback on what they liked and didn’t like about the video. This will help you make any necessary tweaks before you release it to the world.

Creating a 2D animated explainer video can be a challenging but rewarding process. By following these tips, you can create a video that is both informative and entertaining, which will help you connect with your audience in a powerful way.

Why Choose Verve Videos for Your 2D Animated Explainer Videos?

As you can see, the process of creating a 2D animated explainer video can be a hassle, especially if you don’t have the time—or experts—to do so. That’s why you’re probably going to need some help. So why not get that help from someone who’s been in the business for a while now? 

If you’re thinking of getting outside help, then you need to find someone with a powerful portfolio so that you’re 100% sure you’ll get the results you want. Even better, if they have some case studies to back their claims. And that’s exactly what we have at VerveVideos. Not only that, but we also make sure that every single video is made by our experts in-house, taking into consideration your business’s needs and goals. Our animated explainer videos engage your audience, increase ROI, and help you stand out from the competition. We never skimp on the quality of our work. We’ll ensure that the animated movies we produce are lively, entertaining, concise, and on-the-point and that they deliver the message your company wants to get through. 

So, don’t hesitate to ask for help whenever you need it. We’re ready to take your business to the next level! Let’s talk. 

The Takeaway

Creating a 2D animated explainer video can be a great way to engage your audience and communicate complex information in a concise and visually-appealing way. However, it’s important to remember that it’s not an easy task, and it’s important to make sure that you have the time and the skills necessary to create a high-quality video. Otherwise, you may end up disappointed with the final product, and that’s what we don’t want. 

If you need help creating an unforgettable animated explainer video for your next product launch or event, our experts are ready to do so! Want to find out more about our previous work? You can watch everything we’ve done before on our YouTube channel. 

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