In the ever-changing markets, start-ups are facing more difficulties in standing out from the crowd and reaching their target audience. At the same time, technological advancements are providing easy and effective solutions to those challenges.
That said, we will explore how and why animated explainer videos are essential for startup success and how they can help you grow your business.
What are Animated Explainer Videos?
Animated explainer videos are short, visually engaging videos that are designed to explain a product, service, or concept in a simple and easy-to-understand way. They typically combine text, graphics, and movement to convey complex information in an engaging and accessible way to a wide audience.
Animated explainer videos are often used by businesses, organizations, and individuals to introduce a product or service, explain how it works, and highlight the benefits it offers. They are best used to explain complex concepts or ideas in a way that is simple and easy to understand. They are highly valued in the business field because of their flexibility to be customized to suit the specific needs and goals of businesses!
Here is an example:
How Can Animated Explainer Videos Help Start-ups?
Animated explainer videos are a powerful tool for startups looking to effectively communicate their message and value proposition to potential customers. They help start-ups overcome many of their struggles by providing them with smart alternatives to otherwise unfeasible options. Without further ado, here is exactly how animated explainer videos help start-ups:
Common Start-up challenges
As start-ups are trying to grow and thrive, they face many challenges and speedbumps. Some common struggles that startups may face include:
- Limited resources:
Startups often have limited resources, including financial, human, and technological resources. This can make it difficult to compete with larger, more established companies.
How can animated explainer videos help?
One solution for limited resources is to involve outsourcing non-critical tasks or seeking out cost-effective solutions such as animated explainer videos. So, when start-ups are looking for content for their ads, pitches, and any other content, animated explainer videos cost less than other forms of videos and take less time to bring to life!
- Market competition:
There is a lot of competition in the market, which makes it difficult for startups to stand out, attract customers, and prove their credibility.
How can animated explainer videos help?
To stand out in a crowded market, startups should focus on building a strong brand and differentiate themselves from competitors. To do so, they can leverage animated explainer videos to highlight unique features or benefits of their product or service and emphasize the company’s values and mission.
- Difficulty finding and retaining talent:
It can be challenging for startups to attract and retain top talent, especially when they don’t have the time or the HR personnel to do so.
How can animated explainer videos help?
No need for a whole HR team! To attract top talent, startups can display a positive company culture and opportunities for growth and development through animated explainer videos. Doing so will allow them to streamline their hiring processes and make sure all the information reaches the new recruits.
They can also help train your current employees! Read more about training videos.
- Funding issues:
Startups may struggle to secure funding, either from investors or through loans. This can make it difficult to scale and grow the business.
How can animated explainer videos help?
To secure funding, startups should create a compelling pitch and business plan, and consider seeking out multiple funding sources, such as investors, grants, or loans. Through animated explainer videos, they can highlight their unique value and their exact goals. They can also use the same video to pitch to hundreds of investors at a time!
Read more about animated explainer video pricing.
- Time and effort:
Starting a business requires a lot of time and effort, and it can be stressful and overwhelming for founders. They usually want to dedicate their time for important deals and specific tasks.
How can animated explainer videos help?
To manage the demands of starting a business, it’s important for founders to prioritize their tasks and focus on what is most important. So instead of filming ads and handling video content yourself, delegate it to a professional animated explainer video agency.
The Power of Explainer Videos
They Grab Attention
Primarily, animated explainer videos are an excellent way to grab the attention of your target audience. With short attention spans and an overwhelming amount of information available online, it’s more important than ever to grab people’s attention and hold it. Recent statistics show that animated explainer videos are watched more than 10 times more than traditional videos, making them a powerful tool for capturing and engaging viewers.
Animated explainer videos are an engaging and visually appealing way to do just that. By combining text, graphics, and movement, these videos convey complex information in a simple, easy-to-understand way that keeps viewers engaged. Additionally, studies show that viewers are more likely to remember a message when it is presented in an animated explainer video, compared to a static image or text alone.
Furthermore, 80% of viewers who watch explainer videos on social media are more likely to purchase a product or service after watching the video. (Source: Wyzowl)
They are versatile
Another benefit of animated explainer videos is their versatility. These videos can be used in a variety of settings and can be tailored to suit your specific needs. You can use them on your website, social media channels, or as part of a sales pitch. You can also customize the length and style of your video to suit your audience and message. For example, if you’re targeting a younger audience, you might choose to use a more energetic and playful style, while a more formal and professional approach might be more appropriate for a B2B audience.
By repurposing your animated explainer video content, you can get more mileage out of your original video and reach a wider audience!
Here are a few ideas for repurposing animated explainer video content:
- Use clips or segments of the video in social media posts: You can create shorter, bite-sized pieces of content by using clips or segments of your animated explainer video in social media posts. This is a fantastic way to engage your followers and drive traffic back to your website or landing page.
- Create a series of videos: Depending on the length and content of your animated explainer video, you may be able to create a series of shorter videos that cover several aspects of your product or service. This works as a hack to break down complex information into more manageable chunks and keep your audience engaged.
- Use the video as a sales pitch: If you have a sales team, you can use your animated explainer video as a pitch to potential customers. This is a quick and effective way to introduce your product or service and highlight the benefits it offers.
- Repurpose the video for different platforms: Depending on the length and content of your animated explainer video, you may be able to repurpose it for different platforms, such as YouTube, Instagram, or LinkedIn. This can help you reach a wider audience and drive traffic to your website or landing page.
- Create a longer-form video: If you have a lot of information to cover in your animated explainer video, you may be able to create a longer-form video that goes into more depth. This way you provide a more comprehensive overview of your product or service and cover all the key details.
They are cost-effective
In addition to being versatile and engaging, animated explainer videos are also cost-effective. Creating a high-quality video can be expensive, especially if you are working with a professional production company. However, with the right tools and software, you can create an animated explainer video in-house at a fraction of the cost. This makes it an affordable option for startups looking to effectively communicate their message without breaking the bank.
How do animated explainer videos help with marketing?
Animated explainer videos are known to be a valuable tool for marketing your startup and increasing brand awareness. Here are a few ways that animated explainer videos can help improve your marketing:
Engage and educate: Animated explainer videos are a fun and engaging way to introduce your product or service to potential customers. By using animation and storytelling techniques, you can break down complex information into easy-to-understand concepts, which can help educate and persuade viewers.
Increase website traffic and conversion rates: Including an animated explainer video on your website can help increase traffic and conversion rates. According to a study by Wyzowl, using a video on a landing page can increase conversion rates by up to 80%.
Boost social media engagement: Animated explainer videos are highly shareable and can help increase engagement on social media platforms. By sharing your video on platforms like Facebook, Instagram, and YouTube, you can reach a wider audience and attract more followers.
Improve SEO (Search Engine Optimization): Adding an animated explainer video to your website can also help improve your search engine optimization. Google’s algorithms favor websites with rich media content, such as videos, which can help improve your search ranking and increase visibility. Read more about SEO for videos.
Enhance email marketing campaigns: Including an animated explainer video in your email marketing campaigns can help increase open and click-through rates. By using a visually appealing video, you can grab your subscribers’ attention and persuade them to act.
Read more about creative ways to increase conversions with explainer videos.
How do animated explainer videos help with pitching new startups?
Animated explainer videos can be a valuable tool for pitching new startups to potential investors, customers, or partners.
Ways that animated explainer videos can help improve your pitching include:
Introduce your product or service: An animated explainer video can be an effective way to introduce your product or service to a new audience. This is usually done as demo videos. By using animation and storytelling techniques, you can quickly and clearly explain what your product or service does, how it works, and what benefits it offers.
Demonstrate value proposition: An animated explainer video can help you clearly communicate your value proposition, or the unique value that your product or service offers. By highlighting the benefits and features of your product or service, you can persuade potential investors or partners to consider working with you.
Simplify complex concepts: If your product or service involves complex concepts or technology, especially SaaS businesses, an animated explainer video can help simplify these ideas and make them more accessible to a wider audience. This can be especially helpful if you are pitching to investors or partners who may not be familiar with your industry.
Engage and persuade: Animated explainer videos are engaging and visually appealing, which can help hold the attention of your audience and persuade them to take action. By using animation and storytelling techniques, you can create a memorable and compelling pitch that leaves an impression.
Stand out from the competition: By using an animated explainer video as part of your pitch, you can differentiate your startup from the competition and stand out in a crowded market. It shows that you value clean and detailed work and that you came prepared!
Here’s our little pitch animated explained video for you!
Final Thoughts
In conclusion, animated explainer videos are an essential tool for startups looking to effectively communicate their message and value proposition to potential customers. These short, visually engaging videos are versatile, cost-effective, and an excellent way to grab attention.
They help you with your marketing, your recruiting, and your pitching! By creating an animated explainer video, you can differentiate your startup from the competition and set yourself up for success.
Do not look too far, we can make it all happen! From animated and motion graphics to whiteboard and infographics. Contact us today and let us discuss exactly what type of explainer videos your business needs.
