Why your Startup Needs an Explainer Video

Why Your Startup Needs an Explainer Video

Startup explainer videos deliver your brand message in a simplified, efficient, and persuasive way. The use of easy-to-understand language, fun animations, and aesthetically appealing visuals help retain your clients’ attention for a longer time.

A great explainer video will concisely and effectively communicate what your startup does, why it matters, and how it benefits your target audience. An explainer video is the perfect way to quickly grab your audience‘s attention and give them the information they need to understand your business. A startup explainer video is a perfect way to launch your brand and get people talking.

In just a few minutes, an explainer video can introduce your team, explain your product or service, and showcase your company culture. A wellmade explainer video is an essential part of any startup‘s marketing strategy.

Let’s take a look at the reasons why more and more startups are turning to animated explainer videos.

Startup Explainer Video
Startup Explainer Video

1. Startup Explainer Videos Better Introduce Your Products and Services

A picture is worth a thousand words, and an animated explainer video is worth a lot more. A startup explainer video takes the burden off a startup entrepreneur trying to muster up words to explain their products or services. The use of voiceover, music, and text helps facilitate the process of explaining.

2. Conveniently Digested Information with Better Retention

Research indicates that videos have a much higher retention rate when compared to content relying solely on text or graphics. A potential client watching a video retains anywhere from 60% to 80% of the message shared in the video. As a result, you get a better ROI on your sales pitch for your new product or service.

3. More Cost Effective Than Conventional Video Production

New startups are cash strapped, often looking for ways to save money. Without breaking the bank, you should still be able to rely on a professional animated video production company instead of trying to create an animated video for your business on your own. The DIY route is not only generic in its cookie-cutter approach, it also lacks the type of quality animation you’re looking to put your name on.

4. A Simple Way to Explain More Complex Ideas

When you launch your new business, you would need to be able to easily explain your product or service. Some new startups introduce a new innovative product or service that hasn’t been on the market before. Consequently, startup explainer videos help innovative tech ventures to easily explain even the most complex ideas, products or services to their customers.

5. Great Start to a New Brand

We’ve established that videos have a much better retention rate as compared to other forms of communication. This means that the use of startup explainer videos is fundamental in establishing brand equity in the market, helping your brand stand out from other businesses competing in the same arena.

A great way to get your startup company noticed is to create an explainer video. An explainer video is a short video that tells viewers what your company is all about and why they should be interested. Creating an explainer video is a great way to grab attention and get people excited about your company.

If you have an exciting idea for an animated explainer video project, we’re on standby with our thinking caps on and our creativity flowing. VerveVideos.com is an animated explainer video company that has created animated explainer videos for globally recognized brands including Entrepreneur.com, Hershey’s and eThink. Are you ready to discuss your next animated explainer video project? We’d love to hear from you! Call us at +1-647-948-9393 or drop an email to [email protected].